| Reference: | 一、中文部份
1 、樊志育，廣告效果研究 1980 年。
2 、楊中芳，廣告的心理原理， (初版) 台北:遠流出版公司。
3 、楊國樞、文崇一、吳聰賢、李亦園，主會行為科學研究方法(十三版) 。，台北:東華書局。
4 、黃俊英，多變量分析(第四版)台北:中國經濟企業研究所。
5 、簡如君，訊息接受者的涉入程度、訊息來源人數、及專家身份對說服效果之影響，國立政治大學心理研究所未出版論文，民國七十九年六月。
6 、西爾格德等著，張東峰等，心理學(第三版)，台北:桂冠圖書公司。
7 、謝安田，企業研究方法，台北:水牛出版社。
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二、英文部份
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13.Nelson, Phillip(1970),”Information and Consumer Behaavior," Journal of Ploitical Economy, 78:311-29.
14.Renee Weber and Jennifer Crocker, Journal of Personality and Social Psychology, 1983 Vol.45(5), 961-977.
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16.Wilkie, L. William, “ Analysis of Effects of Information Load, “ Journal of Marketing Research, Vol. 11 (Nov 1974), 462-6. |
