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    题名: 廣告與產品訊息結構對消費者信念變動影響之研究
    作者: 陳慧婷
    CHEN, HUI-TING
    贡献者: 張重昭
    陳慧婷
    CHEN, HUI-TING
    日期: 1992
    1991
    上传时间: 2016-05-02 15:15:01 (UTC+8)
    參考文獻: 一、中文部份
    1 、樊志育，廣告效果研究 1980 年。
    2 、楊中芳，廣告的心理原理， (初版) 台北:遠流出版公司。
    3 、楊國樞、文崇一、吳聰賢、李亦園，主會行為科學研究方法(十三版) 。，台北:東華書局。
    4 、黃俊英，多變量分析(第四版)台北:中國經濟企業研究所。
    5 、簡如君，訊息接受者的涉入程度、訊息來源人數、及專家身份對說服效果之影響，國立政治大學心理研究所未出版論文，民國七十九年六月。
    6 、西爾格德等著，張東峰等，心理學(第三版)，台北:桂冠圖書公司。
    7 、謝安田，企業研究方法，台北:水牛出版社。
    8 、張滿玲，立論基礎、傳播者身份與內容呈現方式之說服效果，國立政治大學心理研究所未出版論文，民國七十九年六月。

    二、英文部份
    1.Aaker A. David, Carmaan, M. James " Are You Overadvertising?," Journa1 of Advertising Research, Vol.22(4) (Aug/Sep 1982) ,57-70.
    2.Alba, Joseph W. and Jutchinson, J. Wesley(1987),"Dimensions of Consumer Expertise," Journal of Consumer Research, 13( March), :411-54.
    3.Bettman R. James, Zins, A. Michel, " Information Format and Choice Task Effects in Decision Making," Vol. 6 Sep. 1979 141-153.
    4.Atkinson, R.C. and Shiffrin, R. M., " The Control of Short_-Term Memory, "Scientific American, Vol. 224(1971), 82-90.
    5.Chaiken, S., "Heuristic versus Systematic Information Processing and The Use of Source Versus Messaage Cues in persuasion", Journa1 of Personality and Social Psychology, ( Vol. 39,1980 ) :752-766.
    6.Deighton, John (1984), "The Interaction of Advertising and Evidence,"Journa1 of Consumer Research, Vol ."(Dec 1984), 763-770.
    7.Hoch, Stephen J. and Young, Won Ha , " Consumer Learning: Advertising and The Aaaaambiguity of Product Experience, " Journa1 of Consumer Research, 13 ( Sep.1985 ),221-233.
    8.Hovland,C. L., Janis, I. L., & Kelley, J. J. (1953) Communication and Persuasion. New Haren:Yale University Press.
    9.Jacoby, Jocob, Spellere, E. Donald, Kohn, A. Carol, " Brand Choice Behavior as a Function of Information Load," Journal of Marketing .Research , Vol.11 (Feb. 1974), 53-9.
    10.Lavidge, Robert J. and Gray Steiner, "A Mode1 for Predictive Measurement of Advertising,"Journal of Marketing, Vol.25 (Oct. , 1~61),59-62.
    11.Malhotraa, K. Naresh, “ Information Load and Consumer Decision Making, “ Journal of Consumer Research, Vol .. 8 March 1982, 419-430.
    12.March, James G." Bounded Rationality, ambiguity , and the Engineering of Choice" in Rational Behavior, New York University Press Washington Square, New York, 1986: 142-170.
    13.Nelson, Phillip(1970),”Information and Consumer Behaavior," Journal of Ploitical Economy, 78:311-29.
    14.Renee Weber and Jennifer Crocker, Journal of Personality and Social Psychology, 1983 Vol.45(5), 961-977.
    15.Summers, O. John, “ Less Information Load,"Journal of Marketing Research, Vol.l1 ( Nov. 1974 ), 467-8.
    16.Wilkie, L. William, “ Analysis of Effects of Information Load, “ Journal of Marketing Research, Vol. 11 (Nov 1974), 462-6.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004625
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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