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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89041
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89041


    Title: 廠商訂價理論架構與方法--以個案公司為例
    Firm`s Pricing Theoretic Structure and Method
    Authors: 邵茂龍
    Shaw, Maw-Long
    Contributors: 周文賢
    Chou, Wen-Shyan
    邵茂龍
    Shaw, Maw-Long
    Keywords: 訂價理論
    訂價方法
    行銷策略
    Pricing theory
    Pricing method
    Marketing strategy
    Date: 1992
    Issue Date: 2016-05-02 13:24:01 (UTC+8)
    Abstract: 在所有的行銷變數中,價格是攸關公司是否獲利,從而決定企業成敗最直接的因素。經濟學中的價格理論一直佔著很重要的地位,而在其理論中卻有太多的假設,以致與現實市場情況脫節。且對於廠商實際上應如何訂價也很少提及,導致企業在訂價時,有許多技術性的問題無法克服,因此便無從運用這些理論。以下所列者為本研究所探討的幾個重要的課題。
    Reference: 中文部份
    1.江啟明(民78) 模組化行銷偵測系統,交大管科所未出版碩士論文
    2.余朝權(民77),競爭性行銷,著者自印
    3.李蘭甫(民79) 管理經濟學,雖經出版公司,
    4.李明棋(民79),市場區隔應用於公用事業之研究,交大管科所未出版碩士論文
    5.李漢材(民70),分期付款產品訂價決策之研究,文化大學企管研究所未出版碩士論文
    6.李漢材(民70),分期付款產品訂價決策之研究,文化大學企管研究所未出版碩士論文
    7.周文賢、李宏達(民78) ,『市場調查與行銷策略研擬』,華泰書局
    8.周文賢(民75) ,『中共1984 年投入產出表編製:貝氏RAS方法之運用』,中國經濟學會年會論文抽印本
    9.林保相(民73) ,台灣自來水公司合理報酬之研究,東海大學企管研究所未出版碩士論文
    10.高瑞麟編譯(民76) 國際行銷學,華泰書局
    11.張雙洲(民7 7) ,我國運動用品業國際訂價之研究,政治大學企管研究所未出版碩士論文
    12.郭崑謨, (民78) ,管理會計,五南圖書出版公司
    13.郭崑謨, (民71) ,國際行銷管理,六國出版社
    14.陳研次, (民75) , 『看圖學訂價』,生產力, pp.17-19
    15.陳振銳(民6 7) ,管理會計,華泰書局
    16.陳蓓瑩(民73) ,我國祖實業訂價決策之研究,政治大學會計研究所未出版碩士論文
    17.陳振遠蝙譯(民80) .訂價策略,書泉出版社
    18.陳錦滄(民80) .商情預測,華泰書局。
    19 .陳隆麒(民7 7) .現代財務管理,華泰書局
    20.陳隆麒(民7 9 ) .財務規劃理論實際與運用,華泰書局
    21.曾廣倫(民6 g) ·國際行銷學,台北六國出版社
    22.黃俊英(民80 年) .多變量分析,中國經濟企業研究所。
    23.黃俊英(民76) .行銷研究:管理與技術,第三版,華泰書局
    24.楊介中譯(民72) .國際行銷管理學,巨浪出版社,初版
    25.葉進成(民78) ·行銷資訊系統之建立,淡大管科所未出版碩士論文
    26.趙琪 (民8 1) . 『突破訂價策略的迷思』突破. pp.42-43
    英文部份
    1 . Aaker, David A.(1984), “Strategic Market Management”, P176
    2.Aaker,D.A. and Grorge, S. Day (1986), "Marketing Research, 3rd Ed. ,New York: John Wi ley & Sons Inc.
    3.Bennett,Sidney and Wi Ikinson, J.B. (1974), "Price-Quality Relationships and Price Elasticity Under In-Store Experimentation", Journal of Business Research, Jan. ,pp.27-38
    4.Bartakovich,Denes (1990), "Building Competitive Advantage Through Creative Pricing Strategies", Business Qtrly,Vol.55 ,pp.45-48
    5.Bitta,Della ,Albert J. ,Monroe, Kent B. ,and McGinnis, John M., (1981)"Consumer Perceptions of Comparative Price Advertisements", Journal of Marketing Research,18,pp.416-427
    6.Buttle,F.(1980),"How to Price by Market, "Management Today
    7.Cook,Thomas (1992), "Pricing for Maximum Profit", Telephone Engineer & Management, Vo 1.96, pp . 50-53
    8.Choi,S.Chan (1990), "Product Position Under Price Competition", Management Science, Vol .36,pp. 175-199
    9.Cohen,Jack (Jan.1991), "Planning an Effective Pricing Strategy", Supermarket Busi ness, Pp. 27-35
    10.Cannon,Hugh M. and Morgan, Fred W. (1990),"Astrategic Pricing Framework, "The Journal of Consumer Marketing ,Summer
    11.Gotlieb,Jerry B. and Sarel, Dan (1991),"Effects of Price Advertisements on Perceived Quality and Purchase Intensions", Journal of Business Research ,Vol.22,pp.195-210
    12.Henley,Donald S. (1976), Evaluating International Product Line Performance :A Conceptual Approach in Multinational Product Management, Combridgo Mass: Marketing Science Institute ,pp.13-16
    13.Jain & Tucker(1979), International Marketing: Managerial Perspectives, (Boston: CBI PubIishing Company, Inc., P. 379
    14.Kotler,Philip (1988) ,Marketing Management: Analysis ,Planning, and Control,6th ed. ,Prentice-Hall
    15.Keegan,Warren J. (1980) ,Multinational Marketing Management,2nd ed. ,New Jersey: Prentice-Hall ,p300
    16 .Leahy, John I.(1978).”Trade-offs in Brand Strategy”, Pricing Practices and Strategies, The Conference Board Inc.,p.14
    17.Lanzillotti,Robert F.(1958),"Pricing Objectives in Large Companies", American Economic Review, Dec.
    18.Leaming,George F. (1990), "New Product Pricing IS 3-Steps Process", Marketing Hews,Vol.24,p19
    19.Magrath,Allan J.(1989),"8 Timeless Truths About Pricing", Sales and Marketing Management, Oct.
    20.Monroe,Kent B. (1990),"Price : Making Profitable Decision",2nd Ed. McGraw-Hill Publishing Company
    21.Hagle,Thomas T. (1987) ,The Strategy and Tactics of Pricing - A Guide to Profitable Decision Making, Prentice-Hall
    22.0xenfeldt,Alfred R. (1960), "Multi - Stage Approach to Pricing, "Harvard Business Review, July-Aug
    23.0xenfeldt,Alfred R. (1973), "A Decision-Making Structure for Price Decisions, "Journal of Marketing,Jun.pp.48-53
    24.Plinke,Wulff (1983),"Cost-Based Pricing", Journal of Business Research, p447
    25.Scherer,F.M. (1988) ,"Industrial Market Structure and Economic Performance" ,Second Ed., Houghton Mifflin Company,1980,p.4
    26. Steenkamp, E. M. (1990) , "Conceptual Model of the Quality Perception Process", Journal of Business Research, Vo I. 21, p .137
    27.Stern,Andrew A. (1989), "Pricing and Differentiation Strategies", Planning Review, Sep/Oct.
    28.Thaler,Richard (1985), "Mental Accounting and Consumer Choice", Marketing Science ,Vol.4,Summer,pp.199-214
    29 . Tull, D.S. ,Boring, R.A. and Gonsier, M.H. (1964), "A Note on the Relationship of Price and Imputed Quality" Journal of Business ,April ,pp.186-191
    30. Urbany, Joe IE. and Dickson, Peter R. (1991), "Consumer Normal Price Estimate: Market Versus Personal Standards" ,Journal of Consumer Research,Vol.18,June
    ,pp.45-51
    31.Winkler,John (1990), "Marketing Guide: Pricing", Marketing,pp.17-20
    32.Wi Ide, Louis (1980), "The Economics of Consumer Information Acquisition", Journal of Business,July,pp.143-158
    33.Wishart,Ronald S.(1978),"Price Forecasting", in Earl L. Bailey ed. ,Pricing Practices,p.65
    Description: 碩士
    國立政治大學
    企業管理學系
    G80355027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004071
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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