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Title:	廠商訂價理論架構與方法--以個案公司為例 Firm`s Pricing Theoretic Structure and Method
Authors:	邵茂龍 Shaw, Maw-Long
Contributors:	周文賢 Chou, Wen-Shyan 邵茂龍 Shaw, Maw-Long
Keywords:	訂價理論訂價方法行銷策略 Pricing theory Pricing method Marketing strategy
Date:	1992
Issue Date:	2016-05-02 13:24:01 (UTC+8)
Abstract:	在所有的行銷變數中，價格是攸關公司是否獲利，從而決定企業成敗最直接的因素。經濟學中的價格理論一直佔著很重要的地位，而在其理論中卻有太多的假設，以致與現實市場情況脫節。且對於廠商實際上應如何訂價也很少提及，導致企業在訂價時，有許多技術性的問題無法克服，因此便無從運用這些理論。以下所列者為本研究所探討的幾個重要的課題。
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Description:	碩士國立政治大學企業管理學系 G80355027
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004071
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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