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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89038


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    題名: 策略性市場訊號模式：預售屋市場的競爭行為
    Strategic Market Signaling : the Firm`s Competitive Behavior of the Forward Market of Real Estate
    作者: 洪湘富
    Hung, Shiang-Fu
    貢獻者: 王秉鈞
    Wang, Bing-Jyun
    洪湘富
    Hung, Shiang-Fu
    關鍵詞: 市場訊號
    競爭策略
    競爭行為
    Market signaling
    Competitive strategy
    Competitive behavior
    日期: 1992
    上傳時間: 2016-05-02 13:23:54 (UTC+8)
    摘要: 在企業經營中，策略的制定是重大的決策，而要制定策略則須考慮競爭行為的影響。市場上的資訊可以幫助策略擬定，利用市場訊號來看市場上的資訊與競爭應該可以使得經營者更瞭解競爭的現象。而有關市場訊號的作用並為有共識，因此本研究想利用預售屋為研究對象，探討以下問題：
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    描述: 碩士
    國立政治大學
    企業管理學系
    G80355010
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004061
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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