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Title:	策略性市場訊號模式：預售屋市場的競爭行為 Strategic Market Signaling : the Firm`s Competitive Behavior of the Forward Market of Real Estate
Authors:	洪湘富 Hung, Shiang-Fu
Contributors:	王秉鈞 Wang, Bing-Jyun 洪湘富 Hung, Shiang-Fu
Keywords:	市場訊號競爭策略競爭行為 Market signaling Competitive strategy Competitive behavior
Date:	1992
Issue Date:	2016-05-02 13:23:54 (UTC+8)
Abstract:	在企業經營中，策略的制定是重大的決策，而要制定策略則須考慮競爭行為的影響。市場上的資訊可以幫助策略擬定，利用市場訊號來看市場上的資訊與競爭應該可以使得經營者更瞭解競爭的現象。而有關市場訊號的作用並為有共識，因此本研究想利用預售屋為研究對象，探討以下問題：
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Description:	碩士國立政治大學企業管理學系 G80355010
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004061
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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