| Reference: | 中文參考書目
1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月
2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月
3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月
4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院
5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章
6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章
7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章
8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院
9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月
10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月
11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月
12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月
13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月
14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月
15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月
英文參考書目
1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990
2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年
3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984
4 , Subhash C. Jain , " Export Strategy " , 1989
5 ` Bruce E. Mallen, " The Marketing Channel" , 1967
6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970
7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974
8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978
9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982
10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992
英文參考文獻
1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975
2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972
3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988
4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989
5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983
6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988
7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988
8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981
9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988
10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985
1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977
1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978
1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978
14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976
15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983
16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985
17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974
18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990
19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970
20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985
21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978
中文參考書目
1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月
2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月
3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月
4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院
5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章
6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章
7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章
8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院
9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月
10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月
11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月
12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月
13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月
14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月
15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月
英文參考書目
1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990
2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年
3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984
4 , Subhash C. Jain , " Export Strategy " , 1989
5 ` Bruce E. Mallen, " The Marketing Channel" , 1967
6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970
7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974
8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978
9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982
10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992
英文參考文獻
1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975
2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972
3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988
4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989
5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983
6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988
7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988
8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981
9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988
10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985
1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977
1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978
1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978
14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976
15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983
16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985
17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974
18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990
19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970
20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985
21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978 |
