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    Title: 資訊業直接外銷通路策略的探討
    資訊業直接外銷通路策略的探討
    Authors: 陳美芳
    Contributors: 洪順慶
    S.C.Horng
    陳美芳
    Keywords: 直接外銷通路發展型態
    直接外銷通路發展型態
    通路權力來源
    通路權力來源
    通路權力
    通路權力
    Direct Marketing
    Direct Marketing
    Channel Power Resource
    Channel Power Resource
    Channel Power
    Channel Power
    Date: 1993
    Issue Date: 2016-04-29 16:43:02 (UTC+8)
    Abstract: 在內外環境的衝擊之下，台灣的資訊業已經到了必須轉型的時候了。企業
    Reference: 中文參考書目
    1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月
    2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月
    3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月
    4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院
    5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章
    6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章
    7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章
    8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院
    9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月
    10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月
    11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月
    12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月
    13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月
    14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月
    15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月
    英文參考書目
    1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990
    2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年
    3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984
    4 , Subhash C. Jain , " Export Strategy " , 1989
    5 ` Bruce E. Mallen, " The Marketing Channel" , 1967
    6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970
    7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974
    8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978
    9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982
    10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992
    英文參考文獻
    1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975
    2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972
    3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988
    4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989
    5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983
    6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988
    7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988
    8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981
    9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988
    10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985
    1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977
    1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978
    1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978
    14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976
    15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983
    16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985
    17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974
    18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990
    19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970
    20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985
    21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978
    中文參考書目
    1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月
    2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月
    3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月
    4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院
    5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章
    6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章
    7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章
    8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院
    9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月
    10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月
    11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月
    12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月
    13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月
    14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月
    15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月
    英文參考書目
    1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990
    2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年
    3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984
    4 , Subhash C. Jain , " Export Strategy " , 1989
    5 ` Bruce E. Mallen, " The Marketing Channel" , 1967
    6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970
    7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974
    8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978
    9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982
    10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992
    英文參考文獻
    1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975
    2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972
    3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988
    4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989
    5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983
    6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988
    7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988
    8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981
    9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988
    10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985
    1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977
    1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978
    1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978
    14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976
    15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983
    16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985
    17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974
    18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990
    19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970
    20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985
    21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    80351023
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004159
    http://thesis.lib.nccu.edu.tw/record/#B2002004159
    Data Type: thesis
    thesis
    Appears in Collections:[Department of International Business] Theses

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