政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/88962

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/88962

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题名:	國際品牌授權策略之研究 International Brand Licensing Strategy
作者:	方亮淵 Fang, Liang Yuan
贡献者:	洪順慶 Horng,Shun Ching 方亮淵 Fang,Liang Yuan
关键词:	品牌授權品牌策略授權策略 brand licensing brand strategy licensing strategy
日期:	1993
上传时间:	2016-04-29 16:41:27 (UTC+8)
摘要:	品牌授權策略為目前國內諸多企業採行的一種品牌發展策略，一般來說，
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描述:	碩士國立政治大學企業管理學系 G80355035
資料來源:	http://thesis.lib.nccu.edu.tw/record/#B2002004078
数据类型:	thesis
显示于类别:	[企業管理學系] 學位論文

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