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Title:	國際品牌授權策略之研究 International Brand Licensing Strategy
Authors:	方亮淵 Fang, Liang Yuan
Contributors:	洪順慶 Horng,Shun Ching 方亮淵 Fang,Liang Yuan
Keywords:	品牌授權品牌策略授權策略 brand licensing brand strategy licensing strategy
Date:	1993
Issue Date:	2016-04-29 16:41:27 (UTC+8)
Abstract:	品牌授權策略為目前國內諸多企業採行的一種品牌發展策略，一般來說，
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Description:	碩士國立政治大學企業管理學系 G80355035
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004078
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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