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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88278
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88278


    Title: 台灣飲料業行銷通路權力與衝突之研究
    The Research of Marketing Channel Power and Conflict in Taiwan Beverage industry
    Authors: 游東曉
    Yu, Dong Shau
    Contributors: 賴士葆
    張愛華

    Lai, Shyh Bao
    Chang, I Hwa

    游東曉
    Yu , Dong Shau
    Keywords: 飲料業
    權力
    衝突
    依賴
    權力來源
    抗衡權
    beverage industry
    power
    conflict
    dependence
    power source
    countervailing power
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:15:35 (UTC+8)
    Abstract:   行銷通路經過幾年來的變革已成為產業成功的一項關鍵。誰能掌握通路,誰就能掌握產業的命脈。因此國內廠商紛紛投入通路的經營,如統一企業創立統一超商,泰山企業設立福客多超商,味全的安賓及康國行銷等,莫不以掌握通路為要務。而萬客隆量販店的設立更是對傳統通路造成極大的衝擊,亦更顯現出通路的重要性。
    Description: 碩士
    國立政治大學
    企業管理學系
    81355039
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003660
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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