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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/88278

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88278

Title:	台灣飲料業行銷通路權力與衝突之研究 The Research of Marketing Channel Power and Conflict in Taiwan Beverage industry
Authors:	游東曉 Yu, Dong Shau
Contributors:	賴士葆張愛華 Lai, Shyh Bao Chang, I Hwa 游東曉 Yu , Dong Shau
Keywords:	飲料業權力衝突依賴權力來源抗衡權 beverage industry power conflict dependence power source countervailing power
Date:	1994 1993
Issue Date:	2016-04-29 15:15:35 (UTC+8)
Abstract:	行銷通路經過幾年來的變革已成為產業成功的一項關鍵。誰能掌握通路，誰就能掌握產業的命脈。因此國內廠商紛紛投入通路的經營，如統一企業創立統一超商，泰山企業設立福客多超商，味全的安賓及康國行銷等，莫不以掌握通路為要務。而萬客隆量販店的設立更是對傳統通路造成極大的衝擊，亦更顯現出通路的重要性。
Description:	碩士國立政治大學企業管理學系 81355039
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003660
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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