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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87779
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87779


    Title: 在台跨國服務業中本土化策略之研究
    The Localization Strategy of The International Service Industry in Taiwan
    Authors: 簡佩萍
    Jane, Pei Pin
    Contributors: 吳思華
    Wu, Sea Hua
    簡佩萍
    Jane, Pei Pin
    Keywords: 國際企業管理
    本土化
    服務業
    International Business Management
    Localization
    Service
    Date: 1994
    Issue Date: 2016-04-29 09:12:11 (UTC+8)
    Abstract:   台灣服務業佔全國GNP早已超過50%,這些服務業中外商幾乎到了無所不在的地步了;而在移轉海外經營經驗的同時,因各國市場結構及法令等差異,導致在享受規模經濟的同時,因應各地差異的回應能力亦為跨國企業不可忽略的能力。因此本論文以跨國服務業之本土化策略為主要研究課題,其中又分別就本土化策略之靜態分析及動態演變來探討。
    Description: 碩士
    國立政治大學
    企業管理學系
    82355014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003205
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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