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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/87779

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87779

Title:	在台跨國服務業中本土化策略之研究 The Localization Strategy of The International Service Industry in Taiwan
Authors:	簡佩萍 Jane, Pei Pin
Contributors:	吳思華 Wu, Sea Hua 簡佩萍 Jane, Pei Pin
Keywords:	國際企業管理本土化服務業 International Business Management Localization Service
Date:	1994
Issue Date:	2016-04-29 09:12:11 (UTC+8)
Abstract:	台灣服務業佔全國GNP早已超過50%，這些服務業中外商幾乎到了無所不在的地步了；而在移轉海外經營經驗的同時，因各國市場結構及法令等差異，導致在享受規模經濟的同時，因應各地差異的回應能力亦為跨國企業不可忽略的能力。因此本論文以跨國服務業之本土化策略為主要研究課題，其中又分別就本土化策略之靜態分析及動態演變來探討。
Description:	碩士國立政治大學企業管理學系 82355014
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003205
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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