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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87768
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87768


    Title: 我國銀行業經營策略之研究─策略矩陣分析法應用
    The Research of Strategies of Banking Industry in Taiwan - The Application of Strategic Matrix Analysis
    Authors: 曾緒良
    Tseng, Shiuh Liang
    Contributors: 司徒達賢
    Seetoo, Dah Hsian
    曾緒良
    Tseng, Shiuh Liang
    Keywords: 事業策略
    策略矩陣
    銀行業
    Business Strategy
    Strategic Matrix
    Banking Industry
    Date: 1994
    Issue Date: 2016-04-29 09:11:47 (UTC+8)
    Abstract:   銀行業是以公共利益為依歸的服務業,與社會經濟活動息息相關,所以在經營上受到政府法令的嚴密管制。近年來由於我國金融環境趨向自由化、國際化,各項金融法規隨之放寬,因而導致銀行業競爭日驅白熱化,傳統的銀行業務愈來愈難以為繼,銀行業者亟需提升本身競爭實力,以迎接環境的挑戰。本研究主要以司徒達賢所設計的「策略矩陣分析法」,進行我國銀行業之產業與競爭分析,從而提供銀行業者在經營實務上的策略建議。
    Description: 碩士
    國立政治大學
    企業管理學系
    80355001
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003194
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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