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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/87768

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87768

Title:	我國銀行業經營策略之研究─策略矩陣分析法應用 The Research of Strategies of Banking Industry in Taiwan - The Application of Strategic Matrix Analysis
Authors:	曾緒良 Tseng, Shiuh Liang
Contributors:	司徒達賢 Seetoo, Dah Hsian 曾緒良 Tseng, Shiuh Liang
Keywords:	事業策略策略矩陣銀行業 Business Strategy Strategic Matrix Banking Industry
Date:	1994
Issue Date:	2016-04-29 09:11:47 (UTC+8)
Abstract:	銀行業是以公共利益為依歸的服務業，與社會經濟活動息息相關，所以在經營上受到政府法令的嚴密管制。近年來由於我國金融環境趨向自由化、國際化，各項金融法規隨之放寬，因而導致銀行業競爭日驅白熱化，傳統的銀行業務愈來愈難以為繼，銀行業者亟需提升本身競爭實力，以迎接環境的挑戰。本研究主要以司徒達賢所設計的「策略矩陣分析法」，進行我國銀行業之產業與競爭分析，從而提供銀行業者在經營實務上的策略建議。
Description:	碩士國立政治大學企業管理學系 80355001
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003194
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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