| Reference: | 一、中文部分
1.王克捷，『品質的歷史觀：五位大師的理論』，生產力雜誌，民國七十七年十月，pp.91~98
2.王希寧（民89年），『網際網路對B2C企業顧客關係管理的影響----以券商及書店為例』，國立政治大學科技管理研究所未出版碩士論文，六月
3.王榮文，『遠流博識網YLib向您報到----在數位時代建構一個博學多智的百科知識庫』，出版界86年8月，p77~79
4.李永年（民87年），『商品品質與服務品質對顧客滿意度及忠誠度之影響----以加油站為例』，國立政治大學企業管理研究所碩士論文未出版碩士論文，六月
5.李淑清，『網際網路 (Internet)與電子商務的趨勢』，出版界2000年5月，p56~59
6.李驊芳，『博客來網路書店----擁抱「全球華文知識入口網站」』，能力雜誌2000年1月，p54~57
7.周文賢，『多變量統計分析：SAS / STAT使用方法』待出版書稿
8.林素儀，『網路書店現況暨未來』，Internet Pioneer網際先鋒，民國八十七年四月，pp.91~99
9.柯宜君（民89），『消費者認知之產品品質、服務品質及價格對滿意度及忠誠度之影響------於三種有形性比重不同服務業之比較』，國立政治大學企業管理研究所碩士論文未出版碩士論文，六月
10.洪美娟，『誠品、金石堂掀起書店風雲』，天下雜誌，民國八十六年六月，pp.106~118
11.洪順慶，『行銷管理』，新陸書局，民國八十八年一月
12.胡敏怡 (民87)，『網際網路事業經營之成功因素研究－以網路書店為例』，國立政治大學科技管理研究所未出版碩士論文，六月
13.夏康寧（民89），『網路媒體屬性的重視程度與知覺風險對網站忠誠度的影響』，國立臺灣大學心理學研究所未出版碩士論文，六月
14.翁崇雄，『服務品質評量模式之比較研究』，中山管理評論，2000年春季號，第八卷第一期，pp105~122
15.張紹勳、張紹評、林秀娟，『SPSS For Windows統計分析：初等統計與高等統計』，松崗，民國九十年四月
16.陳茹萍，『書香新通路----博客來網路書店』，出版界86年1月，p17~18
17.黃俊英，『行銷研究----管理與技術』，華泰出版社，民國八十八年九月
18.黃春生（民89），『服務品質、關係品質與顧客行為意向關係之研究----以壽險業為例』國立成功大學工業管理研究所未出版碩士論文，六月
19.雷碧秀，『電子商務的應用----網路書店趨勢與未來』，出版界2000年5月，p4~9
20.廖國寶，『你給的不是我要的----上網買書賣書，落得兩敗俱傷！』，商業週刊2000年5月22日
21.黎晶晶，『網路書店的新出路？----新絲路要砸六千萬，賭隨選列印出版』，商業週刊2000年10月2日
22.顏永森（民89），『銷售網站服務品質對消費者態度影響之研究』，國立政治大學企業管理研究所未出版博士論文，七月
23.蘇雲華（民85），『服務品質衡量方法之比較研究』，國立中山大學企業管理研究所未出版博士論文，六月
二、英文部分
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10.Chang, Kyungro (2000), “The Impact of Perceived Physical Environments and Return Intentions”, Journal of Professional Services Marketing, Vol. 21(2), pp.75~85
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12.Cox, Donald F. and Stuart J. Rich (1964), “Perceived Risk and Consumer Decision Making－The Case of Telephone Shopping,” Journal of Marketing Research, Vol.1, pp. 229~238
13.Cronin, J. Joseph & Steven A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, Vol.56, July, pp55~68
14.Cronin, J. Joseph, Michael K. Brady, & G. Tomas M. Hult (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, Journal of Retailing, Vol.76, Iss.2, pp.193~218
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三、網站部分
1.三民網路書店 (http://www.sanmin.com.tw)
2.天下網路書店 (http://www.cwbook.com.tw)
3.金石堂網路書店 (http://www.kingstone.com.tw)
4.博客來網路書店 (http://www.books.com.tw)
5.新絲路網路書店 (http://www.silkbook.net)
6.新學友的『搜主義』(http://www.soidea.com.tw)
7.資策會網際網路資訊情報中心 (http://www.find.org.tw)
8.遠流博識網 (http://www.ylib.com.tw) |
