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    题名: 台灣網路書店經營型態對服務品質、知覺風險、顧客行為意圖影響之探討
    Types of Taiwan E-bookstores Effect on the Service Quality, Perceived Risk, and Consumer Behavioral Intentions
    作者: 施淳瑄
    Shih, Chun-Hsuan
    贡献者: 洪順慶
    Horng, Shun-Ching
    施淳瑄
    Shih, Chun-Hsuan
    关键词: 網路書店
    服務品質
    知覺風險
    行為意圖
    E-bookstore
    Service Quality
    Perceived Risk
    Behavioral Intentions
    日期: 2001
    上传时间: 2016-04-18 16:22:26 (UTC+8)
    摘要: 網路產業是近年來最熱門、也幾乎是未來企業都可能跨足的領域。書籍在所有線上購物的產品中，是一個相當具有市場潛力的區隔。在早期的純網路書店改寫了書店產業的競爭版圖後，實體書店及出版社也紛紛加入網路書店經營的行列，三種不同經營型態的網路書店雖然看似提供類似的服務，然而由於背後資源與經營理念的差異，可能造成若干服務品質上的不同。本研究的目的即在探討不同經營型態的網路書店，讓消費者知覺到的服務品質、知覺風險是否有所差異，若研究發現有所差別，則又是哪些因素造成這樣的差異。另外，也驗證網路書店的服務品質、顧客知覺的風險，是否會影響到顧客的行為意圖，以及驗證不同經營型態的網路書店，是否會直接影響到顧客的行為意圖。
    參考文獻: 一、中文部分
    1.王克捷，『品質的歷史觀：五位大師的理論』，生產力雜誌，民國七十七年十月，pp.91~98
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    3.王榮文，『遠流博識網YLib向您報到----在數位時代建構一個博學多智的百科知識庫』，出版界86年8月，p77~79
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    13.夏康寧（民89），『網路媒體屬性的重視程度與知覺風險對網站忠誠度的影響』，國立臺灣大學心理學研究所未出版碩士論文，六月
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    16.陳茹萍，『書香新通路----博客來網路書店』，出版界86年1月，p17~18
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    18.黃春生（民89），『服務品質、關係品質與顧客行為意向關係之研究----以壽險業為例』國立成功大學工業管理研究所未出版碩士論文，六月
    19.雷碧秀，『電子商務的應用----網路書店趨勢與未來』，出版界2000年5月，p4~9
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    8.Brown, T. J., G. A. Churchill, Jr. and J. P. Peter (1993), “Research Note: Improving the Measurement of Service Quality,” Journal of Retailing, Vol.69, Iss.1, pp.127~139
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    11.Cox, Donald F. (1967), “Risk Handling in Consumer Behavior－an Intensive Study of Two Cases,” in Cox (Ed.), Risk-Taking and Information-Handle in Consumer Behavior, Boston: Harvard University Press, pp.34~81
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    三、網站部分
    1.三民網路書店 (http://www.sanmin.com.tw)
    2.天下網路書店 (http://www.cwbook.com.tw)
    3.金石堂網路書店 (http://www.kingstone.com.tw)
    4.博客來網路書店 (http://www.books.com.tw)
    5.新絲路網路書店 (http://www.silkbook.net)
    6.新學友的『搜主義』(http://www.soidea.com.tw)
    7.資策會網際網路資訊情報中心 (http://www.find.org.tw)
    8.遠流博識網 (http://www.ylib.com.tw)
    描述: 碩士
    國立政治大學
    企業管理學系
    88355015
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001417
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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