| Reference: | 中文部分：
1. 吳思華，策略九說，麥田出版社，1996年
2. 溫英超，購併之神王嘉廉傳奇，先覺出版社，1999年
英文部分：
3. Sivadas Eugene & F Robert Dwyer (2000), “An examination of organizational factors influencing new product success in internal and alliance-based processes “, Journal of Marketing, Vol.64, NO. 1, pp.31-49, 2000.
4. Moorman, Christine & Roland T Rust(1999), “ The Role of Marketing “, Journal of Marketing, Vol63, pp.180-197, 1999.
5. Li, Tony(1999), “ MPLS and the Evolving Internet Architecture ”, IEEE Communications Magazine, Dec, pp2-4, 1999.
6. Achrol, R.S. & Philip Kotler(1999), “ Marketing in the Network Economy “ , Journal of Marketing, Vol.63, pp146-163, 1999.
7. Day George S. & David B Montgomery (1999), “ Charting new directions for marketing ”, Journal of Marketing, Vol.63, pp. 3-13, 1999.
8. JohnAllen, G. and WeissShantanu Dutta(1999), “ Marketing in technology-intensive markets: Toward a conceptual framework “, Journal of Marketing, Vol.63, pp.78-91, 1999.
9. Tanner, John C. (1999), “ ISR: Anything but simple “, Telecom Asia, March ,pp.36-40, 1999.
10. Shapiro, Carl and Hal R. Varian(1998), Information Rules: A Strategic Guide to the Network Economics , Harvard Business School Press, Boston, MA. , 1998.
11. Seybold, P. B.(1998), Customer.com: How to crate a profitable business strategy for the internet and beyond , Times Books, 1998.
12. Majumdar, Sumit K. (1998), “ Network Effect and the Adaption of New Technology : Evidence form the US. Telecommunication Industry ”, Strategy Management Journal , Vol.19, pp1045-1062, 1998.
13. World Trade Organization,”Telecommunication Services : Background Note by the Secretariat”,S/C/W/74, Dec 1998.
14. Marks, Mitchell L. & Philip H. Mirvis(1997), Joining Forces, Jossey-Bass, 1997.
15. Hagel, John, III & Arthur G. Armstrong (1997), Net Gains: Expanding Markets through Virtual Communities, Harvard Business School Press, Boston, MA, 1997.
16. Kotler, Philip(1997), Marketing Management, Ninth Edition, 1997.
17. Gomes-Casseres B.(1996) , The alliance revolution: the new shape of business rivalry , Harvard University Press, 1996.
18. Economides, Nicholas(1996), “ The Economics of networks ” , International Journal of Industrial Organization, Vol. 14, pp.673-679, 1996.
19. Cohan, Peter S.(1998), The Technology Leaders, Prentice Hall, 1998.
20. Jackson, Rob & Paul Wang(1994), Strategic Database Marketing, Illinois : NTC Business Book, 1994.
21. Hamel, Gary & Aime Henne(1994), Competence-based competition, John Wiley, 1994.
22. Shani, D. & Chalasani(1992), “Exploiting Niches Using Relationship Marketing”, The Journal of Services Marketing, Vol.6, No.4, 1992, pp43-52, 1992.
23. Berry, Leonard L. & A. Parasuraman(1991), Marketing service – competing through quality, The Free Press, 1991.
24. Hamel, Gary & Prahalad, C. K. (1991), Corporate Imagination and Expeditionary Marketing , Harvard Business Review, July-August, 1991.
25. Prahalad, C. K. & Hamel G. (1990), The Core Competence of the Corporation , Harvard Business Review, May-June, pp.79-91, 1990.
26. Shaw, R & M. Stone(1990), Database Marketing : Strategy and Implementation, New York : John Wiley & Sons, 1990.
網站資料：
27. 思科網站 http://www.cisco.com/
28. 北電網路 http://www.nortel.com/
29. 組合國際 http://www.cai.com.tw/
30. 廣通科技 http://www.gcn.net.tw/
31. 數位聯合 http://www.seed.net.tw/
32. 蕃薯藤 http://www.yam.com.tw/
33. 和信超媒體 http://www.giga.net.tw/
34. 電子時報資料庫 http://www.digitimes.com.tw/
35. 工商時報資料庫 http://www.chinatimes.com.tw/
36. 矽谷日報資料庫 http://www.svjournal.com/
37. Total Telecom http://www.totaltele.com/ |
