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    题名: 電信產業自由化後行銷策略之探討
    作者: 許宏祥
    贡献者: 郭更生
    黃思明
    許宏祥
    关键词: 電信產業
    電信自由化
    電信消費市場
    行銷策略
    日期: 2000
    上传时间: 2016-03-31 13:26:43 (UTC+8)
    摘要: 電信產業在過去是獨佔型的產業，由於產業內為一家獨佔，電信產業當中並沒有存在行銷的議題。在世界各國開啟電信自由化的風潮之後，市場的開放使得競爭出現；而在IP網路整合所有網路的趨勢之下，電信網路產業也出現比以往更多元的企業經營型態。在自由化之後全新的經營環境下，電信產業中企業的行銷策略成為了重要的議題。
    參考文獻: 中文部分：
    1. 吳思華，策略九說，麥田出版社，1996年
    2. 溫英超，購併之神王嘉廉傳奇，先覺出版社，1999年
    英文部分：
    3. Sivadas Eugene & F Robert Dwyer (2000), “An examination of organizational factors influencing new product success in internal and alliance-based processes “, Journal of Marketing, Vol.64, NO. 1, pp.31-49, 2000.
    4. Moorman, Christine & Roland T Rust(1999), “ The Role of Marketing “, Journal of Marketing, Vol63, pp.180-197, 1999.
    5. Li, Tony(1999), “ MPLS and the Evolving Internet Architecture ”, IEEE Communications Magazine, Dec, pp2-4, 1999.
    6. Achrol, R.S. & Philip Kotler(1999), “ Marketing in the Network Economy “ , Journal of Marketing, Vol.63, pp146-163, 1999.
    7. Day George S. & David B Montgomery (1999), “ Charting new directions for marketing ”, Journal of Marketing, Vol.63, pp. 3-13, 1999.
    8. JohnAllen, G. and WeissShantanu Dutta(1999), “ Marketing in technology-intensive markets: Toward a conceptual framework “, Journal of Marketing, Vol.63, pp.78-91, 1999.
    9. Tanner, John C. (1999), “ ISR: Anything but simple “, Telecom Asia, March ,pp.36-40, 1999.
    10. Shapiro, Carl and Hal R. Varian(1998), Information Rules: A Strategic Guide to the Network Economics , Harvard Business School Press, Boston, MA. , 1998.
    11. Seybold, P. B.(1998), Customer.com: How to crate a profitable business strategy for the internet and beyond , Times Books, 1998.
    12. Majumdar, Sumit K. (1998), “ Network Effect and the Adaption of New Technology : Evidence form the US. Telecommunication Industry ”, Strategy Management Journal , Vol.19, pp1045-1062, 1998.
    13. World Trade Organization,”Telecommunication Services : Background Note by the Secretariat”,S/C/W/74, Dec 1998.
    14. Marks, Mitchell L. & Philip H. Mirvis(1997), Joining Forces, Jossey-Bass, 1997.
    15. Hagel, John, III & Arthur G. Armstrong (1997), Net Gains: Expanding Markets through Virtual Communities, Harvard Business School Press, Boston, MA, 1997.
    16. Kotler, Philip(1997), Marketing Management, Ninth Edition, 1997.
    17. Gomes-Casseres B.(1996) , The alliance revolution: the new shape of business rivalry , Harvard University Press, 1996.
    18. Economides, Nicholas(1996), “ The Economics of networks ” , International Journal of Industrial Organization, Vol. 14, pp.673-679, 1996.
    19. Cohan, Peter S.(1998), The Technology Leaders, Prentice Hall, 1998.
    20. Jackson, Rob & Paul Wang(1994), Strategic Database Marketing, Illinois : NTC Business Book, 1994.
    21. Hamel, Gary & Aime Henne(1994), Competence-based competition, John Wiley, 1994.
    22. Shani, D. & Chalasani(1992), “Exploiting Niches Using Relationship Marketing”, The Journal of Services Marketing, Vol.6, No.4, 1992, pp43-52, 1992.
    23. Berry, Leonard L. & A. Parasuraman(1991), Marketing service – competing through quality, The Free Press, 1991.
    24. Hamel, Gary & Prahalad, C. K. (1991), Corporate Imagination and Expeditionary Marketing , Harvard Business Review, July-August, 1991.
    25. Prahalad, C. K. & Hamel G. (1990), The Core Competence of the Corporation , Harvard Business Review, May-June, pp.79-91, 1990.
    26. Shaw, R & M. Stone(1990), Database Marketing : Strategy and Implementation, New York : John Wiley & Sons, 1990.
    網站資料：
    27. 思科網站 http://www.cisco.com/
    28. 北電網路 http://www.nortel.com/
    29. 組合國際 http://www.cai.com.tw/
    30. 廣通科技 http://www.gcn.net.tw/
    31. 數位聯合 http://www.seed.net.tw/
    32. 蕃薯藤 http://www.yam.com.tw/
    33. 和信超媒體 http://www.giga.net.tw/
    34. 電子時報資料庫 http://www.digitimes.com.tw/
    35. 工商時報資料庫 http://www.chinatimes.com.tw/
    36. 矽谷日報資料庫 http://www.svjournal.com/
    37. Total Telecom http://www.totaltele.com/
    描述: 碩士
    國立政治大學
    企業管理學系
    87355022
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002002010
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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