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    題名: The third-person effects of political attack ads in the 2004 U.S. presidential election
    作者: Wei, R.;Lo, Ven-Hwei
    羅文輝
    貢獻者: 新聞系
    日期: 2007
    上傳時間: 2015-07-13 16:55:50 (UTC+8)
    摘要: This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions. Copyright © 2007, Lawrence Erlbaum Associates, Inc.
    關聯: Media Psychology, 9(2), 367-388
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/15213260701291338
    DOI: 10.1080/15213260701291338
    顯示於類別:[新聞學系] 期刊論文

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