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政大典藏 > College of Communication > Department of Journalism > Periodical Articles > Item 140.119/76539

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76539

Title:	The third-person effects of political attack ads in the 2004 U.S. presidential election
Authors:	Wei, R.;Lo, Ven-Hwei 羅文輝
Contributors:	新聞系
Date:	2007
Issue Date:	2015-07-13 16:55:50 (UTC+8)
Abstract:	This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions. Copyright © 2007, Lawrence Erlbaum Associates, Inc.
Relation:	Media Psychology, 9(2), 367-388
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/15213260701291338
DOI:	10.1080/15213260701291338
Appears in Collections:	[Department of Journalism] Periodical Articles

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