政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75422
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50961261      在线人数 : 943
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/75422


    题名: 在巴拿馬的火山鎮建造永續住宅區的可行性研究
    Feasibility Study on a Sustainable Residential Project in Volcan, Panama
    作者: 衣瑪麗
    Alvarez, Maria
    贡献者: 蔡政憲
    Tsai, Chenghsien
    衣瑪麗
    Alvarez, Maria
    关键词: 永續
    綠色工程
    需求
    供給
    可行性
    Sustainable
    green construction
    demand
    supply
    feasibility
    日期: 2014
    上传时间: 2015-06-01 11:03:09 (UTC+8)
    摘要: 在巴拿馬的火山鎮建造永續住宅區的可行性研究
    The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama.
    There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui.
    After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income.
    From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable.
    I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature.
    By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development.
    Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented.
    參考文獻: Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill.

    Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education.

    Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank.

    The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.html

    De Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe.

    De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933045
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933045
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    304501.pdf1092KbAdobe PDF2345检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈