政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75422

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75422

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/75422

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75422

Title:	在巴拿馬的火山鎮建造永續住宅區的可行性研究 Feasibility Study on a Sustainable Residential Project in Volcan, Panama
Authors:	衣瑪麗 Alvarez, Maria
Contributors:	蔡政憲 Tsai, Chenghsien 衣瑪麗 Alvarez, Maria
Keywords:	永續綠色工程需求供給可行性 Sustainable green construction demand supply feasibility
Date:	2014
Issue Date:	2015-06-01 11:03:09 (UTC+8)
Abstract:	在巴拿馬的火山鎮建造永續住宅區的可行性研究 The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama. There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui. After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income. From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable. I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature. By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development. Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented.
Reference:	Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill. Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education. Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank. The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.html De Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe. De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 102933045 103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0102933045
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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