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    题名: 愛德華地方商業計劃書
    Edward’s Place Business Plan
    作者: 周禎華
    Chow, J Edward
    贡献者: 吳文傑
    Wu, Jack
    周禎華
    Chow, J Edward
    关键词: 地方商業
    商業計劃書
    Place Business
    Business Plan
    日期: 2014
    上传时间: 2015-03-02 10:12:05 (UTC+8)
    摘要: 愛德華地方商業計劃書
    This document has been prepared to provide the information about Ed’s Place, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends
    Ed’s place has identified the food service industry as its primary interest and to be successful in this venture I have focused my efforts and energy into the creation of a restaurant/bar that I want to be highly competitive in the Taiwan market. We want to provide quality food at an affordable price.
    Focused on quality and friendly service/ambience Ed’s place hopes to create a niche in the ultra-competitive restaurant/bar industry with a uniqueness and word of mouth service.
    1. Executive Summary 1
    1.1. Mission 1
    1.2. Company Management 1
    1.3. Keys to Success 2
    1.4. Business strategies 3
    1.5. People Management Strategy 5
    2. Market Analysis 12
    2.1. Market Segmentation 14
    2.2. Competitor Analysis 16
    2.3. SWOT Analysis of Edward’s Place 17
    3. Company Strategy 19
    3.1. Price Strategy 19
    3.2. Product Strategy 19
    3.3. Promotion Strategy 20
    3.4. Location Strategy 21
    4. Financial Projection 23
    4.1. Sales Forecast 23
    4.2. Financial Statements 25
    4.3. Ratio 25
    4.4. Conclusion: 25
    5. References 26
    參考文獻: 1. Information about Food Sector Growth in Taiwan http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Taipei%20ATO_Taiwan_6-25-2012.pdf
    2. Information about Taiwan
    http://en.wikipedia.org/wiki/Taiwan
    3. Information about wages in Taiwan
    http://www.forbes.com/sites/forbesasia/2012/10/24/taiwan-becomes-more-competitive-as-wages-go-down/
    4. Information about wages in Taiwan
    http://www.taipeitimes.com/News/taiwan/archives/2009/08/24/2003451881
    5. Information about wages in Taiwan
    http://www.chinapost.com.tw/taiwan/national/national-news/2014/05/31/409035/Graduates-average.htm
    6. Industry Overview
    http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774
    http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafetaipei.html
    http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933031
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933031
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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