政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73564

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73564

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/73564

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73564

Title:	愛德華地方商業計劃書 Edward’s Place Business Plan
Authors:	周禎華 Chow, J Edward
Contributors:	吳文傑 Wu, Jack 周禎華 Chow, J Edward
Keywords:	地方商業商業計劃書 Place Business Business Plan
Date:	2014
Issue Date:	2015-03-02 10:12:05 (UTC+8)
Abstract:	愛德華地方商業計劃書 This document has been prepared to provide the information about Edâs Place, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends Edâs place has identified the food service industry as its primary interest and to be successful in this venture I have focused my efforts and energy into the creation of a restaurant/bar that I want to be highly competitive in the Taiwan market. We want to provide quality food at an affordable price. Focused on quality and friendly service/ambience Edâs place hopes to create a niche in the ultra-competitive restaurant/bar industry with a uniqueness and word of mouth service. 1. Executive Summary 1 1.1. Mission 1 1.2. Company Management 1 1.3. Keys to Success 2 1.4. Business strategies 3 1.5. People Management Strategy 5 2. Market Analysis 12 2.1. Market Segmentation 14 2.2. Competitor Analysis 16 2.3. SWOT Analysis of Edwardâs Place 17 3. Company Strategy 19 3.1. Price Strategy 19 3.2. Product Strategy 19 3.3. Promotion Strategy 20 3.4. Location Strategy 21 4. Financial Projection 23 4.1. Sales Forecast 23 4.2. Financial Statements 25 4.3. Ratio 25 4.4. Conclusion: 25 5. References 26
Reference:	1. Information about Food Sector Growth in Taiwan http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Taipei%20ATO_Taiwan_6-25-2012.pdf 2. Information about Taiwan http://en.wikipedia.org/wiki/Taiwan 3. Information about wages in Taiwan http://www.forbes.com/sites/forbesasia/2012/10/24/taiwan-becomes-more-competitive-as-wages-go-down/ 4. Information about wages in Taiwan http://www.taipeitimes.com/News/taiwan/archives/2009/08/24/2003451881 5. Information about wages in Taiwan http://www.chinapost.com.tw/taiwan/national/national-news/2014/05/31/409035/Graduates-average.htm 6. Industry Overview http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774 http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafetaipei.html http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933031 103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933031
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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