Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/73299
|
| Title: | 信義房屋內部行銷作為與員工心理擁有感表現之探究
An Exploratory Study on Internal Marketing and Employee Psychological Ownership within Sinyi Realty Incorporation |
| Authors: | 呂至穎
Lu, Chih Yin |
| Contributors: | 溫肇東
Wen, Chao Tung
呂至穎
Lu, Chih Yin |
| Keywords: | 內部行銷
員工心理擁有感
組織與品牌溝通
信義房屋
Internal Marketing
Employee Psychological Ownership
Organizational and Brand Communication
Sinyi Realty Incorporation |
| Date: | 2014 |
| Issue Date: | 2015-02-03 10:26:58 (UTC+8) |
| Abstract: | 在台灣以服務型為導向的企業都致力於滿足客戶與顧客的需求，以求提升利潤，其中，帶給顧客滿足的重責大任幾乎都是由員工來執行；然而，近年來越來越常聽聞員工的福利與權益收到忽視甚至遭到擠壓。由此推論，一個不快樂的員工如何提供令顧客滿意的服務呢？因此，除了重視外部行銷以外，更是要強調內部行銷的落實。所謂內部行銷就是企業如何將公司及工作有效地行銷給員工，就如同將產品與服務行銷給外部顧客一般。
台灣的房仲產業競爭激烈，並強調顧客至上，而在這樣的情況下，公司仍否會重視對員工的照顧是本篇欲討論的重點。本研究以台灣本土房仲產業─信義房屋為研究對象，旨在探討其內部行銷作為與員工的心理擁有感表現。信義房屋目前為全台規模最大的房仲公司，創辦人周俊吉先生除了強調提供給顧客最優質的服務以外，也重視公司的永續經營與發展。此外，信義房屋是唯一一家上市的房仲公司並且連續被天下雜誌評選為天下企業公民。本研究採用半結構式深度訪談去發現公司的內部行銷作為，並進一步探究公司內部員工對公司本身以及信義房屋品牌的心理擁有感表現。
Service-oriented companies mostly focus on carrying out external marketing which aims to provide best services to external customers. Traditionally speaking, this way seems to ensure higher revenue for companies. However, they are inclined to overlook the importance of employees who are reckoned as internal customers when applied to internal marketing. Nowadays, it is argued that focusing only on external customers would not ensure prosperity of the company. The application of internal marketing, clearly the opposite concept of external marketing, aims to sell the jobs and the company to its employees. More and more companies, especially service-oriented ones, acknowledge that the firm itself is supposed to bring satisfaction to its internal customers in accord with organizational objective before delivering satisfaction to external customers since most financial transactions occur between employees and customers. Specifically speaking, behaviors of employees have direct influences on customers and their ensuing consuming perceptions. In this regard, service firms should put much more emphasis on application of internal marketing.
This study chooses Sinyi Realty as the research target in an attempt to explore its practices of internal marketing and ensuing performances of employee psychological ownership. Realty companies in Taiwan intensively compete with each other and thus put more emphasis on external customers. As for Sinyi Realty, a locally-developed and large-scale realty company, its founder and chairman Mr. Chou, Chun-Chi not only focuses on providing best services, but emphasizes sustainable management which is different from making fast money addressed by other realty companies. Besides, it is worth mentioning that it is the only listed realty company in Taiwan and has been awarded by Excellence in Corporate Social Responsibility many times. In this regard, this study adopts semi-structured in-depth interview to discover the real situation of internal marketing within the company. Most importantly, this study aims to explore performances of psychological ownership toward the company and the corporate brand among employees of Sinyi Realty. In fact, it follows two questions which are “how much do you feel the company is yours?” and “to what extent do you view the corporate brand as part of extended-self?”
According to the case analysis, application of internal marketing found in Sinyi Realty exerts huge influences on employee psychological ownership, and also the impact of other critical factors cannot be underestimated. Based on the facts and discussion above, there are 8 derivative propositions in total that explicitly explain the relationships between internal marketing and psychological ownership; and other 3 propositions also manifest their close relations with psychological ownership for the organization and the corporate brand. Though these 11 derivative propositions are not discreetly examined by quantitative research method, they indeed present a general situation of Sinyi Realty and provide different research aspects for future study. At last, 4 managerial implications are proposed in expectation of enhancing the degree of psychological ownership among employees of Sinyi Realty by means of improved application of internal marketing. |
| Reference: | References
Amstrong, G. & Kotler, P. (1991). Principles of marketing. Englewood Cliffs, NJ: Prentice-Hall Inc.
Aryee, S., Budhwar, P. S. & Chen, Z. X. (2002). Trust as a Mediator of the Relationship between Organizational Justice and Work Outcomes: Test of a Social Exchange Model. Journal of Organizational Behavior, 23(3), 267-285.
Ashforth, B. E. & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.
Avey, J. B., Avolio, B. J., Crossley, C. D., & Luthans, F. (2009). Psychological ownership: Theoretical extensions, measurement and relation to work outcome. Journal of Organizational Behavior, 30(2), 173-191.
Bak, C. A., Vogt, L. H., George, W. R. & Greentree, I. R. (1994). Management by team: an innovative tool for running a service organization through internal marketing. Journal of Services Marketing, 8(1), 37-47.
Bales, R. F., & Strodtbeck, F. L. (1951). Phases in group problem-solving. Journal of Abnormal and Social Psychology, 46, 485-495.
Belk, R. W. (1988). Possessions and the extended self. Consumer Research, 15, 139-168.
Bergstrom, A., Blumenthal, D. & Crothers, S. (2002) Why internal branding matters: The case of Saab. Corporate Reputation Review, 5, 133-142.
Berry, L. L. (2000). Cultivating Service Brand Equity. Journal of Academy of Marketing Science, 28(1), 128-137.
Berry, L. L. & Parasuraman, A. (1991). Marketing services: competing through quality. New York: Free Press.
Blau, P.M. (1986). Exchange and Power in Social Life. New Brunswick, NJ: Transaction Publishers.
Burmann, C. & Zeplin, S. (2005). Building brand commitment: A behavioral approach to internal brand management. The Journal of Brand Management, 12(4), 279-300.
Cahill, D. J. (1996). Internal marketing Your’s company’s next stage of growth. Binghamton, N.Y. and London: Haworth Press.
Chang, C. C. (2004). A Study on the Relationship among Perception of Internal Marketing, Perception of Different Business Culture and Organizational Commitment - Evidence from Employees of Subsidiaries of Business Groups (Master’s thesis, Chung Yuan Christian University, Taoyuan). Retrieved from https://ndltd.ncl.edu.tw/
Chang, H. W. (2011). The effect of team-level coaching leadership on individual-level psychological ownership: Team-level behavior integration as a mediator (Master’s thesis, National Chung Cheng University, Chiayi). Retrieved from https://ndltd.ncl.edu.tw/
Chang, L. C. (2011). The study of application of internal marketing to human resource management practices (Master’s thesis, Fu Jen Catholic University, Taipei). Retrieved from https://ndltd.ncl.edu.tw/
Chen, G. & Klimoski, R.J. (2003). The impact of expectations on newcomer performance in teams as mediated by work characteristics, social exchange, and empowerment. Academy of Management Journal, 46(5), 591-607.
Chi, N. W. and Han, T. S. (2008). Exploring the linkages between formal ownership and psychological ownership for the organization: The mediating role of organizational justice. Journal of Occupational and Organizational Psychology, 81, 691-711.
Chiang, H. H. (2009). A study of the antecedent and consequence of brand psychological ownership: scale development and multilevel approaches (Doctoral dissertation). Retrieved from
http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=2fNMyj/webmge
Chuang, Y. L. (2009). The Communication Status and Satisfaction within Media Organizational Communication: A Case of the Program Department of PTS (Master’s thesis, National Taiwan University of Arts, Taipei). Retrieved from https://ndltd.ncl.edu.tw/
CommonWealth Magazine Group, Task Force on Selection of Excellence in Corporate Social Responsibility. Report of Excellence in Corporate Social Responsibility. Retrieved from http://topic.cw.com.tw/csr/
Conduit, J & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation. Journal of Business Research, 51(1), 11-24.
Cornelissen, J. P., Haslam, S. A. & Balmer, John M. T. (2007). Social identity, organizational identity and corporate identity: Toward an integrated understanding of processes, patternings and products [Supplemental material]. British Journal of Management, 18, 1-16. doi: 10.1111/j.1467-8551.2007.00522.x
Davies, F. M. & Gould-Williams, J. S. (2005). Using social exchange theory to predict the effects of HRM Practice on Employee Outcomes. Public Management Review, 7(1), 1-24.
Davis, K. (1985). Human Relation in Business. New York: McGraw-Hill.
Delery, J. E., & Doty, D. H. (1996). Modes in theorizing in strategic human resource management: Test of universalic, contingency, and configurational performance predictions. Academy of Management Journal, 39, 802-835.
Dessler, G. (1977). Organization and Management. Englewood Cliffs, NJ: Prentice-Hall Inc.
Dirks, K. T., Cummings, L. L., & Pierce, J. L. (1996). Psychological ownership in organizations: conditions under which individuals promote and resist change. In R. W. Woodman, & W. A. Pasmore (eds.) Research in organizational change and development (Vol. 9, pp. 1–23). Greenwich, CT: JAI Press.
Dittmar, H. (1992). The social psychology of material possessions: To have is to be. New York: St. Martin Press.
Dunn, K. (2005). Interviewing. In Hay, I. (Ed.) Qualitative Research Methods in Human Geography (pp.79-105). Mekbourne: Oxford University Press.
Eisenberger, R., Huntington, R., Hutchinson, S. & Sowa, D. (1986). Perceived Organizational Support. Journal of Applied Psychology, 71(3), 500-507.
Fang, M. (2014, February 15). 住商不動產推第二副品牌 [H&B Realty Launches The Second Brand]. China Times. Retrieved from http://www.chinatimes.com/
Fang, M. (2014, September 4). 信義房屋備50億銀彈，再戰上海 [Sinyi Realty Prepares 5 Billion to invest in Shanghi Again]. China Times. Retrieved from http://www.chinatimes.com/
Flynn, F. J. (2005). Identity organizations and forms of social exchange in organization. Academy of Management Review, 30(4), 737-750.
Foreman, S. K. & Money, A. H. (1995). Internal marketing: Concepts, measurement and application. Journal of Marketing Management, 11, 755-768.
Furby, L. (1978). Possession in humans: an exploratory study of its meaning and motivation. Social Behavior and Personality, 6, 49–65.
George, W. R. (1990). Internal marketing and organizational behavior: a partnership in development customer-conscious employees at every level. Journal of Business Research, 20, 63-70.
George, W. R. & Gronroos, C. (1991). Developing customer-conscious employee at every level internal marketing. In Congram, C. A. & Friedman, M. L. (Eds.), Handbook of Services Marketing for the Service Industry (pp. 85-100). AMACOM, New, York.
Goldhaber, G. M. (1979). Information Strategiesl: New Pathways to Corporate Power. Englewood Cliffs, NJ: Prentice-Hall Inc.
Graen, G. B. & Cashman, J. F. (1975). A Role Making Model in Formal Organizations: A Developmental Approach. In J. G. Hunt & L. L. Larsons (Eds.), Leadership Frontiers (pp. 143-165). Kent, OH: Kent State University Press.
Gronroos, C. (1981). Internal Marketing – theory and practice. American Marketing Association Services Marketing Conference Proceedings, 41-47.
Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.
Gronroos, C. (1985). Internal marketing – theory and practice. In Bloch, T. M. et al., (Eds.), Services marketing in a changing environment (pp. 41-47). Chicago: American Marketing Association.
Gummesson, E. (1987). Using internal marketing to develop a new culture: the case of Ericsson Quality. Journal of Business and Industrial Marketing, 2(3), 23-28.
Haas, D. F. & Deseran, F. A. (1981). Trust and Symbolic Exchange. Social Psychology Quarterly, 44(1), 3-13.
Harold, G. (1965). Communication in Organizations. In March, J. G. (Ed), Handbook of Organizations (534-572). Chicago: Rand McNally.
Harris, F. and de Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441-456.
Hatch, M. J. and Schultz, M. (2003). Bring the corporation into corporate branding. European Journal of Marketing, 37 (7/8), 1041-1064.
Heidegger, M. (1967). Being and time (J. Macquarrie & E. Robinson, Trans.). Oxford: Basil Blackwell
Hensen, V. (2004). Understanding employee ownership: A sense-making approach (Doctoral dissertation). Retrieved from http://search.proquest.com.autorpa.lib.nccu.edu.tw/pqdt?accountid=10067
Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300.
Higgins, E. T. (1998). Promotion and prevention: Regulatory focus as a motivational principle. In M. P. Zanna (Ed.) Advances in experimental social psychology (pp.1-46). New York: Academic Press.
Hirst, G., Van Dick, R. & Van Knippenberg, D. (2009). A social identity perspective on leadership and employee creativity. Journal of Organizational Behavior, 30, 963-982.
Hong, L. H. (2011). Investigating Public Servants’Core Values and Public Service Ethics through Human Resource Management and Internal Marketing－Taking the Personnel in Taichung City Government as an Example (Master’s thesis, Feng Chia University, Taichung). Retrieved from https://ndltd.ncl.edu.tw/
Hsiao, F. F. (1997). 內部行銷。 Taipei, Taiwan：天下文化。
Hsiao, S. W. (2013). Key Commands : Exploring Communication Patterns in Internal Marketing of Lavender Cottage (Master’s thesis, Feng Chia University, Taichung). Retrieved from https://ndltd.ncl.edu.tw
Huang, Y. T. & Huang, S. C. (2009). Internal Branding: A Study of Taiwanese International Branding Firms. Taiwan Academy of Management Journal, 9(1), 65-96.
Johnson, E. M. & Seymour, D. T. (1985). The impact of cross selling on the service encounter in retail banking in the service encounter. In Czepiel, J. A., Solomon, M. R. & Suprenant, C. E. (Eds.), The service encounter: Managing employee/customer interaction in service business (pp. 225-239). Lexington, MA: D. C. Heath.
Johnson, E. M., Scheuing, E. E. & Gaida, K. A. (1986). Profitable Services Marketing. Homewood, IL: Dow-Jones Irwin.
Jones, E., Watson B., Gardner, J., & Gallois, C. (2004). Organizational Communication: Challenges for the New Century. The Journal of Communication. 54(4), 722-750.
Kai F. Mahnert & Ann M. Torres (2007). The brand inside: The factors of failure and success in internal branding. Irish Marketing Review, 19(1&2), 54-63.
Kang, Y. C. (2001). A Study of Internal Marketing, Behavior-based Evaluation, Job Satisfaction, and Customer Oriented Behaviors-- an Example of Securities Salesmen (Master’s thesis, Sun Yat-sen University, Kaohsiung). Retrieved from https://ndltd.ncl.edu.tw/
Kang, Z. L. & Zhuang, B. N. (1993). Organization communication and organization commitment. Journal of College of Technology, 2, 1-66.
Krone, K. J., Jablin, F. M. & Putman, L. L. (1987). Communication Theory and Organizational Communication: Multiple Perspectives. In Jablin, F. M., Putnam, L. L., Roberts, K., & Porter, L. (Eds.), Handbook of Organizational Communication (pp.18-40). Thousand Oaks, CA: SAGE.
Kuo, C, T. (2014, May 15). 信義大方分紅 1/3淨利給員工 [Sinyi Realty generously appropriates one third of net profit for its employees]. Economic Daily News, A18.
Lee, C. H., & Bruvold, N. T. (2003). Creating value for employee: investment in employee development. Human Resource Management, 14(6), 981-1000.
Lee, T. S. (2012). The Study of Communication Process between the Government Agency and The Business Enterprise - A case study of ETC in Taiwan (Master’s thesis, Shih Hsin University, Taipei). Retrieved from https://ndltd.ncl.edu.tw/
Lee, Y. D. (1999). Retrospect and prospect in organizational communication studies. Chinese Management Review, 2(5), 121-131.
Legge, K. (1995). Human Resource Management: Rhetorics and Realities. London: MacMillan Press.
Levin, I. M. (2000). Five windows into organization culture: An assessment framework and approach. Organization Development Journal, 18(4), 80-95.
Li, P. C. (2009). 信任帶來新幸福 [Trust Brings Newly Felicity]。 Taipei, Taiwan：天下文化。
Lin, C. P. (2007). To share or not to share: Modeling tacit knowledge sharing, its mediators and antecedents. Journal of Business Ethics, 70, 411-428.
Liu, S. X. (2008). The Influences of Franchisee’ s Brand-Based Psychology Ownership on Franchise Unit-Store Job Satisfaction (Master’s thesis, Asia University, Taichung). Retrieved from https://ndltd.ncl.edu.tw/
Longhurst, R. (200). Semi-structured interviews and Focus Groups. In Clifford, N., French, S., & Valentine, G. (Eds.), Key methods in Geography (pp.103-113). London, England: SAGE.
Lovelock, C.J. & Wright, L.K. (2002). Principles of Service Marketing and Management (2nd ed.). New Jersey: Pearson Education Inc.
Maier, N.R.F. (1967). Assets and liabilities in group problem solving. Psychological Review, 74(4), 239-49.
Mangini, M.K. (2002). Branding 101. Marketing Health Services, 22(3), 20-23.
Marchington, M. & Grugulis, I. (2000). ‘‘Best Practice’’ Human Resource Management: Perfect Opportunity or Dangerous Illusion? International Journal of Human Resource Management, 11(6), 1104 – 24.
Masterson, S. S. & Stamper, C. L. (2003). Perceived organizational membership: An aggregate framework representing the employee-organization relationship. Journal of Organizational Behavior, 24, 473-490.
Mayhew, M. G., Ashkanasy, N. M., Bramble, T. & Gardner, J. (2007). A study of the antecedents and consequences of psychological ownership in organizational settings. Journal of Social Psychology, 147, 477-500.
Meyer, J. P., Becker, T. E. & Van Dick, R. (2006). Social identities and commitment at work: toward an integrative model. Journal of Organizational Behavior, 27, 665-683.
Minichiello, V., Aroni, R., Timewell, E. & Alexander, L. (1995) In-depth interviewing: Principles, techniques, analysis (2nd ed.). South Melbourne: Longman.
Mitchell, C. (2002, January). Selling the brand inside. Harvard Business Review, 80(1), 99-101.
Moon, J. (2005). The role of psychological ownership and social identity in E-business: Strategies for building E-loyalty towards blog services (Doctoral dissertation). Retrieved from http://search.proquest.com.autorpa.lib.nccu.edu.tw/pqdt?accountid=10067
Muffet-Willett, S. L., & Kruse, S. D. (2008). Crisis leadership: Past research and future directions. Journal of Business Continuity & Emergency Planning. 3(3), 248-258.
Nuttin, J. M. Jr. (1987). Affective consequences of mere ownership: the name letter effect in twelve European languages. European Journal of Social Psychology, 17, 381-402.
Olckers, C. (2013). Psychological ownership: development of an instrument. SA Journal of Industrial Psychology, 39(2). doi: 10.4102/sajip.v39i2.1105
Ostroff, C., Kinicki, A. J., & Tamkins, M. M. (2003). Organizational culture and climate. In W. C. Borman, D. R., & R. J. Klimoski (Eds.), Handbook of Psychology: Industrial and Organizational Psychology (Vol. 12, pp. 565-593). Hoboken, NJ: John Wiely and Sons, Inc.
Pearce, J. L. & Peters, R. H. (1985). A Contradictory Norm View of Employer-Employee Exchange. Journal of Management, 11(1), 19 – 30.
Pfeffer, J. (1998). The Human Equation: Building Profits by Putting People First. Boston, MA: Harvard Business School Press.
Pfeffer, J. & Veiga, J. F. (1999). Putting people first for organizational success. Academy of Management Executive, 13(2), 41-43.
Pierce, J. L., Kostova, T., & Dirks, K. T. (2001). Toward a theory of psychological ownership in organizations. Academy of Management Review, 26(2), 298–310.
Pierce, J. L., Kostova, T., & Dirks, K. T. (2003). The state of psychological ownership: integrating and extending a century of research. Review of General Psychology, 7(1), 84–107.
Pierce, J. L., Rubenfeld, S. A., & Morgan, S. (1991). Employee ownership: a conceptual model of process and effects. Academy of Management Review, 16, 121–144.
Piercy, N. & Morgan, N. (1991). Internal Marketing: The Missing Half of the
Marketing Programme. Long Range Planning, 24(2), 82-93. doi: 10.1016/0024-6301(91)90083-Z
Podsakoff, P.M., Mackenzie, S.B., Paine, J.B. & Bachrach, D.G. (2000). Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research. Journal of Management, 26, 513-563.
Punjaisri, K. & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15, 57-70.
Richard, F., Monge, P. & Russell, H. (1977). Communicating and Organizing. Reading MA: Addison-Wesley.
Robbins, S.P. (1991). Organizational behavior concepts controversies, and applications (5th ed.). Englewood Cliffs, NJ: Prentice-Hall Inc.
Robbins, S. P. & Judge, T. A. (2001). Organizational behavior. Upper Saddle River, NJ: Pearson.
Rogers, E. & Agarwala-Rogers, R. (1976). Communication in Organization. New York: Free Press.
Safferstone, M. J. (2001). Evolve! Succeeding in the digital culture of tomorrow. The Academy of Management Executive, 15, 143-145.
Sasser, W. E. & Arbeit, S. F. (1976). Selling jobs in the service sector. Business Horizons, 19(3), 61-65.
Scott, W. G. & Mitchell, T. R. (1976). Organizational theory: a structural and behavioral approach. Homewood, IL: Richard D. Irwin, Inc.
Seetoo, D. H. (2001). Strategic Management: A new perspective for analysis. Taipei, Taiwan: Bestwise.
Settoon, R. P., Bennett, N. & Liden, R. C. (1996). Social Exchange in Organizations: Perceived Organizational Support, Leader-Member Exchange and Employees Reciprocity. Journal of Applied Psychology, 81(3), 219 – 27.
Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. Urbana, Illinois: University of Illinois Press.
Smidts, A., Pruyn, H. & Van Riel, B. M. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44, 1051-1062.
Storey, J. (1989). New Perspectives on Human Resource Management. Hampshire, England: Cengage Learning EMEA.
Tansuhaj, P. S., Randall, D. & McCullough, J. (1988). A services marketing management model: Integrating internal and external marketing functions. Journal of Services Marketing, 2(1), 31-38.
Teoh, H. T. (2010). The research of internal brand marketing for TV station (Master’s thesis, National Chengchi University, Taipei). Retrieved from https://ndltd.ncl.edu.tw/
Thomas J. Peters & Robert H. Waterman, Jr. (1982). In search of excellence: Lessons from America’s Best-run Companies. New York: Warner Books.
Tsui, A. S., Pearce, J. L., Porter, L. W. & Tripoli, A. M. (1997). Alternative Approaches to the Employee-Organization Relationship: Does Investment in Employees Pay Off? Academy of Management Journal, 40(5), 1089-1121.
Tu, Y. H. (2009). The study among corporate culture, organizational learning and organizational commitment：The case of company A in sports shoemaking industry in Taiwan (Master’s thesis, National Taiwan Normal University, Taipei). Retrieved from https://ndltd.ncl.edu.tw
Tunstall, W. B. (1986). The breakup of the bell system: A case study in cultural transformation. California Management Review, 28(28), 110-124.
VandeWalle, D., Van Dyne, L., & Kostova, T. (1995). Psychological ownership: an empirical examination of its consequences. Group and Organization Management, 20(2), 724–749.
Van Dyne, L. & Pierce, J.L. (2004). Psychology ownership and feeling of possession: Three field studies predicting employee attitudes and organizational citizenship behavior. Journal of Organizational Behavior, 25(4), 439-459.
Wahju, J. (2011). The Effect of Person-Culture Fit on Organizational Commitment and Intention to Leave Between Promotion-focused and Prevention-focused Individuals (Master’s thesis, National Taiwan University of Science and Technology, Taipei). Retrieved from https://ndltd.ncl.edu.tw/
Wang, C. H. (2007). A Study on the Relationship among Organizational Communication Key Factors, Organizational Communication Efficiency and Design Performance (Master’s thesis, Ming Chuan University, Taichung). Retrieved from https://ndltd.ncl.edu.tw/
Wang, H. C. & P, T. U. (2014, August 14). 房仲無間道 被誣派弟臥底 永慶老總告信義董座 [Considered to send his brother to do inside job within Sinyi CEO of Yungching plans to sue the founder of Sinyi Realty]. Apple Daily. Retrieved from http://www.appledaily.com.tw/
Wang, T. P. (2002). The Relationship between Internal Marketing Practice,Job Satisfaction, and Employee Turnover Intension － A case study of H chain entertainment business (Master’s thesis, Sun Yat-sen University, Kaohsiung). Retrieved from https://ndltd.ncl.edu.tw/
Wayne, S. J., Shore, L. M. & Liden, R. C. (1997). Perceived Organizational Support and Leader – Member Exchange: A Social Exchange Perspective. Academy of Management Journal, 40(1), 82 – 111.
Winter, J. P. (1985). Getting your house in order with internal marketing: a marketing prerequisite. Health Marketing Quarterly, 3(1), 69-77.
Wu, M. H. (2004). The research of merging company``s brand identity management and internal marketing system ─ A case study of Financial Holding Company (Master’s thesis, National Sun Yat-sen University, Kaohsiung). Retrieved from https://ndltd.ncl.edu.tw/
Yu, M. C. (2006). Employee Uncertainty towards Organizational Change and Employee Working Attitude: The Mediating Effects of Organizational Communication and Employee Trust. Journal of Human Resource Management, 6(2), 89-110.
Yu, M. H. (2003). A Study on The Relationships among Internal Marketing, Job Satisfaction, and Turnover Intention in International Tourist Hotel － in Taipei Case (Master’s thesis, Ming Chuan University, Taichung). Retrieved from https://ndltd.ncl.edu.tw/ |
| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461005
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101461005 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 100501.pdf | | 1784Kb | Adobe PDF2 | 2430 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
