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    Title: 社會資本對於創業資源的影響
    The Influence of Social Capital on Entrepreneurial Resources
    Authors: 陳維婷
    Contributors: 譚丹琪
    陳維婷
    Keywords: 創業
    創業資源
    社會資本
    人力資本
    合法性
    Date: 2013
    Issue Date: 2015-02-03 10:16:38 (UTC+8)
    Abstract: 新創企業經常面臨資源取得困難的窘境,由於缺乏合法性,新創企業在公開市場取得資源不易,因此時常得藉由社會資本(人脈關係)取得資源。過去學者們發現,社會資本能夠幫助創業者辨識創業機會、協助新創企業建立合法性,以較低成本取得創業資源,其中人力資本的形成更是與社會資本密不可分。本研究以個案訪查的方式,分析創業社會資本對於創業資源取得的影響。研究發現社會資本的確能夠幫助企業取得合法性、並降低資源取得成本,具有強關係的社會資本更是企業危及時提供援助的救星。社會資本也可以幫助企業累積與創造智慧資本,但強關係比弱關係更為有用。至於在人力資本方面,在新創企業的初期、或是關鍵人才的選拔上,以社會資本取得人才是較好的方式,但若用錯地方,以人脈取得的員工反而比一般員工更難管理。最後,本研究發現若企業的客戶間沒有強烈的競爭關係,客戶間的介紹不但能增進客戶開發效率,亦可避開風險客戶,是取得客戶的良好策略。
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    101351037
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101351037
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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