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政大機構典藏 > 理學院 > 心理學系 > 期刊論文 > Item 140.119/67697

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67697

Title:	Effects of product quality certification on quality perceptions of stores` own brands
Authors:	郭建志 Kuo,Chien-Chih Wang,Po-Jen Ku,Hsuan-Hsuan
Contributors:	心理系
Keywords:	store brands;product quality certification;perceived quality
Date:	2012.08
Issue Date:	2014-07-22 16:46:17 (UTC+8)
Abstract:	Retail stores` own brands offer an alternative to national brands, but a perception of inferior quality deters potential purchasers. This study investigates the role of third-party quality certification labels in overcoming that weakness. Data collected from 268 mall shoppers in Taiwan revealed for two distinct household products that quality certification significantly enhanced perceptions of the quality of the store brands and had relatively little influence on the perceived quality of the national brands. Managerial implications are discussed, and fruitful directions for future research suggested.
Relation:	The Service Industries Journal,32(5),807-820
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/02642069.2010.531119
DOI:	10.1080/02642069.2010.531119
Appears in Collections:	[心理學系] 期刊論文

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