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    政大機構典藏 > 理學院 > 心理學系 > 期刊論文 >  Item 140.119/67697


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    题名: Effects of product quality certification on quality perceptions of stores` own brands
    作者: 郭建志
    Kuo,Chien-Chih
    Wang,Po-Jen
    Ku,Hsuan-Hsuan
    贡献者: 心理系
    关键词: store brands;product quality certification;perceived quality
    日期: 2012.08
    上传时间: 2014-07-22 16:46:17 (UTC+8)
    摘要: Retail stores` own brands offer an alternative to national brands, but a perception of inferior quality deters potential purchasers. This study investigates the role of third-party quality certification labels in overcoming that weakness. Data collected from 268 mall shoppers in Taiwan revealed for two distinct household products that quality certification significantly enhanced perceptions of the quality of the store brands and had relatively little influence on the perceived quality of the national brands. Managerial implications are discussed, and fruitful directions for future research suggested.
    關聯: The Service Industries Journal,32(5),807-820
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1080/02642069.2010.531119
    DOI: 10.1080/02642069.2010.531119
    显示于类别:[心理學系] 期刊論文

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