政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67141

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67141

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 114523/145550 (79%)
造訪人次 : 53603019 線上人數 : 998

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/67141

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/67141

題名:	賣寶商業企劃書 MyBao Business Plan
作者:	古麗娟 Melissa Marie Koo Hun
貢獻者:	何小台 Ho, Chester 古麗娟 Melissa Marie Koo Hun
關鍵詞:	Beauty Eco-friendly Cosmetics Organic Beauty Eco-friendly Cosmetics Organic
日期:	2013
上傳時間:	2014-07-01 12:11:48 (UTC+8)
摘要:	MyBao helps women to find eco-friendly alternatives for cosmetics, skin care and personal care products, while looking for sustainable solutions that contribute to the environment as well as their personal welfare. Our business will be a window for companies in the organic and natural care industry to reach out to a specific group of customers who share the same “green” vision. In addition, MyBao’s platform allows for customers’ data collection, which will provide companies with real-time information of trends and preferences. Through an online subscription service, women will receive a monthly “surprise” personal eco bag, which will contain curated travel-size organic and natural products that will match their preferences and needs, according to a personal survey completed at the moment of subscription. Full-size products will also be available in our website for customers to purchase, should they like the products they were sent in their monthly MyBao. Based on the information collected from the surveys, MyBao can provide partner companies with valuable real-time information of customers’ purchasing trends (big data). MyBao’s business model allows for different sources of revenue streams: (1) monthly subscription fees by users, (2) cut/percentage from the sales of full-size products, (3) advertising and product “featuring” option for our partner companies to prioritize their products in our website, (4) big data sale to our partner companies.
參考文獻:	References Accenture (2011). Asia Consumer Product Trends: Implications for Retailers and Manufacturers. Retrieved from: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Emerging-Trends-Online-Version.pdf Corsi, Vic (2011, June). Marketing to the Modern Asian Woman: Trends to Watch. Retrieved from: http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman/ Cosmetics & Toiletries Science Applied (2013, June 26). Demand for organic beauty to grow to over $13 billion by 2018. Retrieved from http://www.cosmeticsandtoiletries.com/formulating/category/natural/Demand-for-Organic-Beauty-to-Grow-to-Over-13-Billion-by-2018-Report-Says-213160491.html Łopaciuk, Aleksandra and Łoboda, Mirosław (2013, June). Global beauty industry trends in the 21st Century. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf The Nielsen Company (2013, July). New Wealth, New World; How and Why We Shop Around The Globe. Retrieved from: http://es.nielsen.com/site/documents/NielsenGlobalConsumerReportJuly2013.pdf The Nielsen Company (2012, Quarter 3). State of the Asian American Consumer. Growing Market, Growing Impact. Retrieved from: http://www.nielsen.com/content/dam/corporate/us/en/microsites/publicaffairs/StateoftheAsianAmericanConsumerReport.pdf The Nielsen Company (2012). Find out what shoppers really think with shoppers trends 2012. Retrieved from http://tw.en.acnielsen.com/documents/ShopperTrends2012TWen.pdf Transparency Market Research (2013, June 26). Organic personal care products market for skin care, hair care, oral care and cosmetics - global industry analysis, size, share, growth, trends and forecast, 2012 – 2018. Retrieved from http://www.transparencymarketresearch.com/organic-personal-care-products.html
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933043 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101933043
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
304301.pdf	1357Kb	Adobe PDF2	764	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋