政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67141

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67141

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/67141

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题名:	賣寶商業企劃書 MyBao Business Plan
作者:	古麗娟 Melissa Marie Koo Hun
贡献者:	何小台 Ho, Chester 古麗娟 Melissa Marie Koo Hun
关键词:	Beauty Eco-friendly Cosmetics Organic Beauty Eco-friendly Cosmetics Organic
日期:	2013
上传时间:	2014-07-01 12:11:48 (UTC+8)
摘要:	MyBao helps women to find eco-friendly alternatives for cosmetics, skin care and personal care products, while looking for sustainable solutions that contribute to the environment as well as their personal welfare. Our business will be a window for companies in the organic and natural care industry to reach out to a specific group of customers who share the same “green” vision. In addition, MyBao’s platform allows for customers’ data collection, which will provide companies with real-time information of trends and preferences. Through an online subscription service, women will receive a monthly “surprise” personal eco bag, which will contain curated travel-size organic and natural products that will match their preferences and needs, according to a personal survey completed at the moment of subscription. Full-size products will also be available in our website for customers to purchase, should they like the products they were sent in their monthly MyBao. Based on the information collected from the surveys, MyBao can provide partner companies with valuable real-time information of customers’ purchasing trends (big data). MyBao’s business model allows for different sources of revenue streams: (1) monthly subscription fees by users, (2) cut/percentage from the sales of full-size products, (3) advertising and product “featuring” option for our partner companies to prioritize their products in our website, (4) big data sale to our partner companies.
參考文獻:	References Accenture (2011). Asia Consumer Product Trends: Implications for Retailers and Manufacturers. Retrieved from: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Emerging-Trends-Online-Version.pdf Corsi, Vic (2011, June). Marketing to the Modern Asian Woman: Trends to Watch. Retrieved from: http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman/ Cosmetics & Toiletries Science Applied (2013, June 26). Demand for organic beauty to grow to over $13 billion by 2018. Retrieved from http://www.cosmeticsandtoiletries.com/formulating/category/natural/Demand-for-Organic-Beauty-to-Grow-to-Over-13-Billion-by-2018-Report-Says-213160491.html Łopaciuk, Aleksandra and Łoboda, Mirosław (2013, June). Global beauty industry trends in the 21st Century. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf The Nielsen Company (2013, July). New Wealth, New World; How and Why We Shop Around The Globe. Retrieved from: http://es.nielsen.com/site/documents/NielsenGlobalConsumerReportJuly2013.pdf The Nielsen Company (2012, Quarter 3). State of the Asian American Consumer. Growing Market, Growing Impact. Retrieved from: http://www.nielsen.com/content/dam/corporate/us/en/microsites/publicaffairs/StateoftheAsianAmericanConsumerReport.pdf The Nielsen Company (2012). Find out what shoppers really think with shoppers trends 2012. Retrieved from http://tw.en.acnielsen.com/documents/ShopperTrends2012TWen.pdf Transparency Market Research (2013, June 26). Organic personal care products market for skin care, hair care, oral care and cosmetics - global industry analysis, size, share, growth, trends and forecast, 2012 – 2018. Retrieved from http://www.transparencymarketresearch.com/organic-personal-care-products.html
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933043 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101933043
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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304301.pdf	1357Kb	Adobe PDF2	764	检视/开启

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