政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63687

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 50952141 Online Users : 955

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/63687

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63687

Title:	創業計畫：新型電信業商品綑綁模式 Business Plan: A New bundling Product model in Taiwan telecom market
Authors:	張薷云 Chang, Paris J.Y
Contributors:	吳文傑 Wu, Jack 張薷云 Chang, Paris J.Y
Keywords:	創業計畫電信業商品綑綁模式 business plan telecom product bundling model
Date:	2013
Issue Date:	2014-02-10 14:52:23 (UTC+8)
Abstract:	As the digital convergence trend comes and the deregulation of telecom industry, it becomes more competitive in telecom market in Taiwan. The telecom industry now is not limited to voice service but mobile internet, broadband internet and even video contents. The business expansion and marketing resource allocation somehow become a conflict under the strong competition. This business plan is to a new bundling Product model in Taiwan telecom market to overcome the conflict. To make it more specific and practical, all assumptions are under the current business condition of Chunghwa telecom. 1. Executive Summary 1 2. Industrial Product Overview 2 3. External Market Analysis 4 3.1. Taiwan Telecom Industry 4 3.2. The Government Policy 6 3.3. SWOT Analysis 8 3.4. Competitor Analysis 10 3.5. The Leading Trends 11 3.6. Market Segmentation and Target Audience 12 4. Product Strategy 14 5. Pricing Strategy 18 6. Place/Channel Strategy 20 7. Promotion Strategy 23 8. Financial Forecast 27 9. Strategic Value 29
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933019 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933019
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	703	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...