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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63687

Title:	創業計畫：新型電信業商品綑綁模式 Business Plan: A New bundling Product model in Taiwan telecom market
Authors:	張薷云 Chang, Paris J.Y
Contributors:	吳文傑 Wu, Jack 張薷云 Chang, Paris J.Y
Keywords:	創業計畫電信業商品綑綁模式 business plan telecom product bundling model
Date:	2013
Issue Date:	2014-02-10 14:52:23 (UTC+8)
Abstract:	As the digital convergence trend comes and the deregulation of telecom industry, it becomes more competitive in telecom market in Taiwan. The telecom industry now is not limited to voice service but mobile internet, broadband internet and even video contents. The business expansion and marketing resource allocation somehow become a conflict under the strong competition. This business plan is to a new bundling Product model in Taiwan telecom market to overcome the conflict. To make it more specific and practical, all assumptions are under the current business condition of Chunghwa telecom. 1. Executive Summary 1 2. Industrial Product Overview 2 3. External Market Analysis 4 3.1. Taiwan Telecom Industry 4 3.2. The Government Policy 6 3.3. SWOT Analysis 8 3.4. Competitor Analysis 10 3.5. The Leading Trends 11 3.6. Market Segmentation and Target Audience 12 4. Product Strategy 14 5. Pricing Strategy 18 6. Place/Channel Strategy 20 7. Promotion Strategy 23 8. Financial Forecast 27 9. Strategic Value 29
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933019 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933019
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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