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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/63683


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63683


    Title: 運動整合型民宿商業計劃
    Sport-specialized Bed and Breakfast Business Plan
    Authors: 陳敏麟
    Chen, Dante
    Contributors: 吳文傑
    Wu, Jack
    陳敏麟
    Chen, Dante
    Keywords: 民宿
    商業計劃
    Bed and Breakfast
    Business Plan
    Date: 2013
    Issue Date: 2014-02-10 14:51:55 (UTC+8)
    Abstract: Bed and Breakfast (B&B) business has becoming popular in recently years in Taiwan. There is growing number of B&B business. By 2013, there are total 4,223 registered B&B providing 16,904 rooms in Taiwan. It has become a 2 billion revenue business in Taiwan. (Tourism Bureau, M.O.T.C, Republic of China, 2013)
    This paper is aimed to analyze the market and give the owners suggestion for their plan to open a Bed and Breakfast business in Taitung. Given the relative competitiveness in this market, the owner is going to enter this market with some specialized characteristics to differentiate itself from its competitor.
    Unlike traditional B&B business, the business model extends the services to other sport-related activities, which generate other revenue to make the business more profitable and sustainable.
    Our study suggests that it is feasible to be profitable in 4 years with proper planning and execution accordingly.
    Reference: (2013, January 2nd). Retrieved from Blue Ocean Strategy: http://www.blueoceanstrategy.com/
    (2014, January 2nd). Retrieved from Runner`s Plaza: http://www.taipeimarathon.org.tw/contest.aspx
    (2014, January). Retrieved from 2013 Tour De Taiwan Ultra-marathon: http://www.sportsnote.com.tw/ittum2013/zh-tw/index.aspx
    Dajiyuan.com. (2007, September 1st). 關山晶鑽豬肉自創品牌，首創RFID管理. Retrieved 12 25th, 2013, from 大紀元新聞: http://www.epochtimes.com/b5/7/9/1/n1820264.htm
    Executive Yuan, Republic of China Web Site. (2012). Retrieved January 1st, 2014, from The Republic of China Yearbook 2012: http://www.ey.gov.tw/en/cp.aspx?n=C9D95B1B1E5081B9
    Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review Press.
    Sinek, S. (2011). Start with Why: how great leaders inspire everyone to take actions. New York: Porfolio.
    Tourism Bureau, M.O.T.C, Republic of China. (2013, July 15th). 觀光統計圖表. Retrieved December 15th, 2013, from Executive Information System: http://admin.taiwan.net.tw/public/public.aspx?no=315
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933028
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933028
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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