政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63683

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63683

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/63683

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/63683

題名:	運動整合型民宿商業計劃 Sport-specialized Bed and Breakfast Business Plan
作者:	陳敏麟 Chen, Dante
貢獻者:	吳文傑 Wu, Jack 陳敏麟 Chen, Dante
關鍵詞:	民宿商業計劃 Bed and Breakfast Business Plan
日期:	2013
上傳時間:	2014-02-10 14:51:55 (UTC+8)
摘要:	Bed and Breakfast (B&B) business has becoming popular in recently years in Taiwan. There is growing number of B&B business. By 2013, there are total 4,223 registered B&B providing 16,904 rooms in Taiwan. It has become a 2 billion revenue business in Taiwan. (Tourism Bureau, M.O.T.C, Republic of China, 2013) This paper is aimed to analyze the market and give the owners suggestion for their plan to open a Bed and Breakfast business in Taitung. Given the relative competitiveness in this market, the owner is going to enter this market with some specialized characteristics to differentiate itself from its competitor. Unlike traditional B&B business, the business model extends the services to other sport-related activities, which generate other revenue to make the business more profitable and sustainable. Our study suggests that it is feasible to be profitable in 4 years with proper planning and execution accordingly.
參考文獻:	(2013, January 2nd). Retrieved from Blue Ocean Strategy: http://www.blueoceanstrategy.com/ (2014, January 2nd). Retrieved from Runner`s Plaza: http://www.taipeimarathon.org.tw/contest.aspx (2014, January). Retrieved from 2013 Tour De Taiwan Ultra-marathon: http://www.sportsnote.com.tw/ittum2013/zh-tw/index.aspx Dajiyuan.com. (2007, September 1st). 關山晶鑽豬肉自創品牌，首創RFID管理. Retrieved 12 25th, 2013, from 大紀元新聞: http://www.epochtimes.com/b5/7/9/1/n1820264.htm Executive Yuan, Republic of China Web Site. (2012). Retrieved January 1st, 2014, from The Republic of China Yearbook 2012: http://www.ey.gov.tw/en/cp.aspx?n=C9D95B1B1E5081B9 Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review Press. Sinek, S. (2011). Start with Why: how great leaders inspire everyone to take actions. New York: Porfolio. Tourism Bureau, M.O.T.C, Republic of China. (2013, July 15th). 觀光統計圖表. Retrieved December 15th, 2013, from Executive Information System: http://admin.taiwan.net.tw/public/public.aspx?no=315
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 98933028 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0098933028
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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