政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/62020
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113324/144300 (79%)
造訪人次 : 51136092      線上人數 : 881
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/62020


    題名: 創設洗洗走公司之商業企劃
    Business Plan – XiXiGo, Ltd.
    作者: 華夏蓮
    Watson, Shannon
    貢獻者: 吳文傑
    Wu, Jack
    華夏蓮
    Watson, Shannon
    關鍵詞: 商業企劃
    Business Plan
    日期: 2010
    上傳時間: 2013-12-02 17:50:53 (UTC+8)
    摘要: 創設洗洗走公司之商業企劃
    XiXiGo is a hair wash and blow-dry salon for a predominantly female clientele. The salon will provide hair washing, basic massage, conditioning treatments and blow-dry and styling services. It will also sell hair products that are used by the salon. The flagship store will be located in the downtown area of Ottawa, Ontario, the capital city of Canada with plans to expand to Montreal and Calgary after success in Ottawa. The founder is an MBA graduate and the manager is a certified esthetician with over 10 years of experience in the industry including owning and operating her own salons. The sales forecast is very conservative projecting a 2% increase overall for the second year and then 5% for the following 2 years and 3% in the fourth year as there may be new entrants and competition in the industry at that time. We expect that 20% of our best customers will make up approximately 80% of our revenue.
    1. Executive Summary 1
    1.1. Objectives 2
    1.2. Mission 2
    1.3. Keys to Success 3
    2. Company Summary 4
    2.1. Company Ownership 4
    2.2. Start-up Summary 4
    3. Services 7
    4. Market Analysis Summary 9
    4.1. Market Segmentation 12
    4.2. Target Market Segment Strategy 13
    4.3. Service Business Analysis 15
    4.3.1. Competition and Buying Patterns 17
    5. Web Plan Summary 18
    5.1. Website Marketing Strategy 18
    5.2. Development Requirements 18
    6. Strategy and Implementation Summary 19
    6.1. SWOT Analysis 19
    6.1.1. Strengths 19
    6.1.2. Weaknesses 19
    6.1.3. Opportunities 20
    6.1.4. Threats 20
    6.2. Competitive Edge 20
    6.3. Marketing Strategy 20
    6.4. Sales Strategy 21
    6.4.1. Sales Forecast 21
    6.5. Milestones 24
    7. Management Summary 26
    7.1. Personnel Plan 26
    8. Financial Plan 30
    8.1. Start-up Funding 30
    8.2. Important Assumptions 31
    8.3. Break-even Analysis 32
    8.4. Projected Profit and Loss 32
    8.5. Projected Cash Flow 35
    8.6. Projected Balance Sheet 37
    8.7. Business Ratios 38
    References 40
    Appendix 41
    參考文獻: [1] DeThomas, Arthur and Grensing-Pophal, Lin. Writing a Convincing Business Plan. Barron’s Educational Series, New York, 2001.
    [2] Kennedy, Kimberly. Hair Salon Marketing Research. Published November 12, 2010. http://ezinearticles.com/?Hair-Salon-Marketing-Research&id=5331851
    [3] Tsirulnik, Giselle. SMS case study - Headrush Hair Salon. Published March 23, 2010. http://www.mobilemarketer.com/cms/resources/case-studies/5744.html
    [4] Smelgen. Hair Salon initial research. Published April 2, 2009. http://smelgen.wordpress.com/2009/04/02/hair-salon-initial-research/
    [5] ResearchWikis. Beauty Salons Marketing Research. http://researchwikis.com/Beauty_Salons_Marketing_Research
    [6] DesignBetty. Spa and salon marketing. Published July 8, 2010. http://designbetty.com/blog/hair-salon-marketing-research/
    [7] Farell, Maureen. How to run a beauty salon. Published April 7, 2007. http://www.forbes.com/2007/04/20/beauty-salon-aniston-ent-fin-cx_mf_0420fundsalonexpenses.html
    [8] Owens, Alyssa. What is an average hairdresser’s salary? Published on May 5, 2010. What Is an Average Hairdresser`s Salary? | eHow.com http://www.ehow.com/about_6459605_average-hairdresser_s-salary_.html#ixzz1ASmF11NY
    [9] Fulbright, Jenny. How to start a hair and salon business. Published on January 26, 2004. www.powerhomebiz.com
    [10] Ottawa Counts. http://www.ottawa.ca/city_services/statistics/counts/counts_jan_03/index_en.shtml
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    93933034
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0093933034
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2550檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋