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    题名: 創設洗洗走公司之商業企劃
    Business Plan – XiXiGo, Ltd.
    作者: 華夏蓮
    Watson, Shannon
    贡献者: 吳文傑
    Wu, Jack
    華夏蓮
    Watson, Shannon
    关键词: 商業企劃
    Business Plan
    日期: 2010
    上传时间: 2013-12-02 17:50:53 (UTC+8)
    摘要: 創設洗洗走公司之商業企劃
    XiXiGo is a hair wash and blow-dry salon for a predominantly female clientele. The salon will provide hair washing, basic massage, conditioning treatments and blow-dry and styling services. It will also sell hair products that are used by the salon. The flagship store will be located in the downtown area of Ottawa, Ontario, the capital city of Canada with plans to expand to Montreal and Calgary after success in Ottawa. The founder is an MBA graduate and the manager is a certified esthetician with over 10 years of experience in the industry including owning and operating her own salons. The sales forecast is very conservative projecting a 2% increase overall for the second year and then 5% for the following 2 years and 3% in the fourth year as there may be new entrants and competition in the industry at that time. We expect that 20% of our best customers will make up approximately 80% of our revenue.
    1. Executive Summary 1
    1.1. Objectives 2
    1.2. Mission 2
    1.3. Keys to Success 3
    2. Company Summary 4
    2.1. Company Ownership 4
    2.2. Start-up Summary 4
    3. Services 7
    4. Market Analysis Summary 9
    4.1. Market Segmentation 12
    4.2. Target Market Segment Strategy 13
    4.3. Service Business Analysis 15
    4.3.1. Competition and Buying Patterns 17
    5. Web Plan Summary 18
    5.1. Website Marketing Strategy 18
    5.2. Development Requirements 18
    6. Strategy and Implementation Summary 19
    6.1. SWOT Analysis 19
    6.1.1. Strengths 19
    6.1.2. Weaknesses 19
    6.1.3. Opportunities 20
    6.1.4. Threats 20
    6.2. Competitive Edge 20
    6.3. Marketing Strategy 20
    6.4. Sales Strategy 21
    6.4.1. Sales Forecast 21
    6.5. Milestones 24
    7. Management Summary 26
    7.1. Personnel Plan 26
    8. Financial Plan 30
    8.1. Start-up Funding 30
    8.2. Important Assumptions 31
    8.3. Break-even Analysis 32
    8.4. Projected Profit and Loss 32
    8.5. Projected Cash Flow 35
    8.6. Projected Balance Sheet 37
    8.7. Business Ratios 38
    References 40
    Appendix 41
    參考文獻: [1] DeThomas, Arthur and Grensing-Pophal, Lin. Writing a Convincing Business Plan. Barron’s Educational Series, New York, 2001.
    [2] Kennedy, Kimberly. Hair Salon Marketing Research. Published November 12, 2010. http://ezinearticles.com/?Hair-Salon-Marketing-Research&id=5331851
    [3] Tsirulnik, Giselle. SMS case study - Headrush Hair Salon. Published March 23, 2010. http://www.mobilemarketer.com/cms/resources/case-studies/5744.html
    [4] Smelgen. Hair Salon initial research. Published April 2, 2009. http://smelgen.wordpress.com/2009/04/02/hair-salon-initial-research/
    [5] ResearchWikis. Beauty Salons Marketing Research. http://researchwikis.com/Beauty_Salons_Marketing_Research
    [6] DesignBetty. Spa and salon marketing. Published July 8, 2010. http://designbetty.com/blog/hair-salon-marketing-research/
    [7] Farell, Maureen. How to run a beauty salon. Published April 7, 2007. http://www.forbes.com/2007/04/20/beauty-salon-aniston-ent-fin-cx_mf_0420fundsalonexpenses.html
    [8] Owens, Alyssa. What is an average hairdresser’s salary? Published on May 5, 2010. What Is an Average Hairdresser`s Salary? | eHow.com http://www.ehow.com/about_6459605_average-hairdresser_s-salary_.html#ixzz1ASmF11NY
    [9] Fulbright, Jenny. How to start a hair and salon business. Published on January 26, 2004. www.powerhomebiz.com
    [10] Ottawa Counts. http://www.ottawa.ca/city_services/statistics/counts/counts_jan_03/index_en.shtml
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    93933034
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0093933034
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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