政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/59786
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50996041      在线人数 : 917
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/59786


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/59786


    题名: 創新科技Orbi使用意願性以國際電子產業科技展為例
    The willing to use innovative technology, Orbi - Taking international electronics show for example
    作者: 黃貞瑜
    贡献者: 洪叔民
    黃貞瑜
    关键词: 科技接受模型
    創新
    使用意願
    日期: 2010
    上传时间: 2013-09-03 14:41:34 (UTC+8)
    摘要: 本研究以Davis (1986)的科技接受模型為基底架構，結合Ajzen (1985)的計畫行為理論，並加入Rogers (1983)之創新擴散理論，探討使用者對於「Orbi創新會展智慧服務平台系統」的使用意願以及使用者在使用Orbi時所在意的因素，分別探討系統品質對知覺有用性、資訊品質對知覺有用性、主觀規範對知覺有用性、個人創新特質對知覺易用性、知覺易用性對知覺有用性、知覺有用性對態度、主觀規範對態度、知覺易用性對其態度、態度對其使用意願關係。
    　　本研究選擇第36屆國際電子產業科技展(TAITRONICS)做為個案展覽，此為一電子採購展，匯集國內外1,000家廠商展出年度新品，協助買主一次購足電子產業上中下游關鍵產品。在文獻探討以及與專家深度訪談後，進行問卷發展及樣本收集，總共回收118份有效問卷，並以Partial Least Square (PLS)進行分析，得到以下結論：
     系統品質對知覺有用性有顯著正向影響
     資訊品質對知覺有用性有顯著正向影響
     主觀規範對知覺有用性有顯著正向影響
     個人創新特質對知覺易用性有顯著正向影響
     知覺易用性對知覺有用性有顯著正向影響
     知覺有用性對態度有顯著正向影響
     主觀規範對態度有顯著正向影響
     知覺易用性對態度有顯著正向影響
     態度對使用意願有顯著正向影響
     使用意願對實際系統使用有顯著正向影響
    　　資料量化後，本文再針對Orbi提出四點建議，提供Orbi作為後續發展參考。
    The study structure is based on technology acceptance model (TAM), combined with the theory of planned behavior (TPB) and innovation diffusion theory (IDT). In this research we used TAITRONICS as the target to study the behavioral intention toward “Orbi Service Platform” through a survey on its users. The conceptual construct includes the dimension of system quality, perceived usefulness, information quality, subjective norm, compatibility, perceived ease of use, attitude, and one’s behavioral intention. In addition, we examined above factors’ effect upon each other.
    The study chose the 36th International Electronics Show (TAITRONICS) as the target, which brings 1,000 international e-procurement exhibitiors and their new products together, to help buyers to buy anything they need at the same time. After intensive literature reviews and in-depth interviews, the questionnaire is developed and collected at the exhibition, TAITRONICS. A total amount of 118 valid questionnaires samples are analyzed via Partial Least Square (PLS) with the following conclusions:
     System quality has significantly positive effect on perceived usefulness.
     Information quality has significantly positive effect on perceived usefulness.
     Subjective norm has significantly positive effect on perceived usefulness.
     Compatibility has significantly positive effect on perceived ease of use.
     Perceived ease of use has significantly positive effect on perceived usefulness
     Perceived usefulness has significantly positive effect on attitude.
     Subjective norm has significantly positive effect on attitude.
     Perceived ease of use has significantly positive effect on attitude.
     Attitude has significantly positive effect on behavioral intention.
    In summary, some management implications and recommendations are proposed, and further research directions are also identified.
    參考文獻: 英文文獻：
    Ajzen, I. & Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, MA: Addison-Wesley.
    Ajzen, I. & Fishbein, M. (1980) Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall.
    Ajzen, I. (1985). From Intentions to Actions: A Theory of Planned Behavior, New York: Springer Verlag.
    Ajzen, I. (1991). The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50(2), 179－211.
    Ajzen, I. (1971). Attitudinal vs. normative messages: An investigation of the differential effects of persuasive communications on behavior, Sociometry, 34(2), 263－280.
    Bagozzi, R. P. and Fornell, C. (1982). Theoretical concepts, measurements, and meaning, in Fornell, C. (Ed.), A Second Generation of Multivariate Analysis, 1, Praeger, New York, NY, 24－38.
    Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16(1), 74－94.
    Bandura, A. (1977). Self-efficacy toward a unifying theory of behavioral change, Psychological Review, 84(2), 91－125.
    Barclay, D., Higgins, C. A., & Thompson, R. L. (1995). The partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration, Technology Studies, 2(2), 285－309.
    Bhatti, T. (2007). Exploring factors influencing the adoption of mobile commerce, Journal of Internet Banking and Commerce, 12(3), 128－141.
    Carmines, E. G. & Zeller, R. A. (1979). Reliability and Validity Assessment, Sage, CA: Beverly Hills.
    Chesbrough, H. (2005). Toward a science of services, Harvard Business Review, 83, 16－17.
    Chen, J.V., Yen, D. C., & Chen, K. (2009). The acceptance and diffusion of the innovative smart phone use: A case study of a delivery service company in logistics, Information & Management, 46(4), 241－248.
    Chin, W. W. & Todd, P. A. (1995). On the use, usefulness, and ease of use of structural equation modeling in MIS research: A note of caution, MIS Quarterly, 19(2), 237－246.
    Chin, W. W. (1998). Issues and opinion on structural equation modeling, MIS Quarterly, 22(1), VII-XVI.
    Chin, W. W. (2001). PLS-Graph User’s Guide, Version 3.0.
    Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a montecarlo simulation study and an electronic-mail emotion/adoption study, Information Systems Research, 14(2), 189－217.
    Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technologies, MIS Quarterly, 13(3), 319－340.
    Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions, and behavioral impacts, International Journal of Man Machine Studies, 38(3), 475－487.
    Davis, F. D., Bagozzi, R., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models, Management Science, 35(8), 982－1003.
    Dwyer, L., & Mistilis, N. (1997). Challenges to MICE tourism in the asia-pacific region, Pacific Rim Tourism, 219－230.
    Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18(1), 39－50.
    Gefen, D., Straub, D. W., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practives, Communication of the Association for Information Systems, 7(4), 1－79.
    Hair, J. F., Anderson R. E., Tatham R.L., & Black W.C. (1998). Multivariate Data Analysis (5th ed.), Upper saddle river, NJ: Prentice Hall.
    He, D., Lu,Y., & Zhou, D. (2008). Empirical study of consumers’ purchase intentions in C2C electronic commerce, Tsinghua Science and Technology, 13(3), 287－292.
    Hong, S. J., Thong, J. Y. L., Moon, J. Y., & Tam, K. Y. (2008). Understanding the behavior of mobile data services consumers, Information Systems Frontiers, 10(4), 431－445.
    Jackson, J. D., Yi, M. Y., Park, J. S., & Probst, J. C. (2006). Understanding information technology acceptance by individual professionals: Toward and integrative view, Information & Management, 43(3), 350－363.
    Jung, M. L. (2008). From health to E-health: Understanding citizens’ acceptance of online health care, Doctoral Thesis from Department of Business administration and Social Sciences Division of Industrial Marketing, E-commerce and Logistics.
    Jung, Y., Begona, P. M., & Sonja, W. P. (2009). Consumer adoption of mobile TV: Examining psychological flow and media content, Computers in Human Behavior, 25(1), 123－129.
    Kim, C., Mirusmonov, M., Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment, Computers in Human Behavior, 26(3), 310－322.
    Kuo, Y. F., & Yen, S. N. (2009). Towards an understanding of the behavioral intention to use 3G mobile value-added services, Computers in Human Behavior, 25(1), 103－110.
    Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model, Information & Management, 40(3), 191－204.
    Lusch, R. F., Vargo S. L., & Wessels G. (2008). Toward a conceptual foundation for service science: Contributions from service-dominant logic, IBM Systems Journal 47(1), 5－14.
    Moore, G. C. & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation, Information Systems Research, 2(3), 192－222.
    Ma, W., Andersson, R., & Streith, K. (2005). Examining user acceptance of computer technology: An empirical study of student teachers, Journal of Computer Assisted Learning, 21(6), 387－395.
    Ngai, E.W.T., Poon, J.K.L., & Chan, Y.H.C. (2007). Empirical examination of the adoption of WebCT using TAM, Computers & Education, 48(2), 250－267.
    Nunnally, J. (Ed.). (1978). Psychometric Theory, New York: Mcgraw-Hill.
    Nysveen, H., Pedersen, P. E., & Thorbjornsen, H. (2005). Intentions to use mobile services: Antecedents and cross-service comparisons, Journal of the Academy of Marketing Science, 33(3), 330－346.
    Oreilly, T. (2007). What is web 2.0: Design patterns and business models for the next generation of software, Communications & Strategies, 1(1), 17.
    Park, Y. & Chen, J. V. (2007). Acceptance and adoption of the innovative use of smartphone, Industrial Management & Data Systems, 107(9), 1349－1365.
    Robert, W. (2004). Diffusion of innovation theory for clinical change, MJA, 180(2), 55－57.
    Schepers, J., & Wetzels, M. (2006). A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects, Information & Management, 44(1), 90－103.
    Taylor, S. & Todd, P. (1995). Assessing IT usage: the role of prior experience, MIS Quarterly, 19(4), 561－570.
    Taylor, S. & Todd, P. (1995). Understanding information technology usage: A test of competing models, Information Systems Research, 6(2), 144－176.
    Venkatesh V. & Davis F. D. (2000). A theoretical extension of the technologiy acceptance model: Four longitudinal field studies, Management Science, 46(2), 186－204.
    Venkatesh V. & Davis F. D. (1994). Modeling the determinants of perceived ease of use, ICIS Proceedings, Paper 17.
    Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view, MIS Quarterly, 27(3), 425－478.
    Wold, H. (1982). Systems under indirect observation using PLS, a second generation of mutivariate analysis, Praeger, 325－347.
    Wu, H. H. (2009). The recent development on service science, management and engineering, Quality Magazine, 45(3), 29－32.
    Wu, I. L. & Wu, K. W. (2005). A hybrid technology acceptance approach for exploring E-CRM adoption in organizations, Behaviour & Information Technology, 24(4), 303－316.
    Wu, I. L., & Chen, J. L. (2005). An extension of trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study, Int. J. Human-Computer Studies, 62(6), 784–808.

    Yu, J., Ha, I., Choi, M., & Rho, J. (2005). Extending the TAM for a t-commerce, Information & Management, 42(7), 965－976.
    中文文獻：
    台灣國際數據資訊網站 http://www.idc.com.tw/。
    行政院全球資訊網 http://www.ey.gov.tw/。
    柏雲昌(2010)。會議展覽產業之發展策略。臺北產經第一期。
    經濟部國際貿易局網站 http://cweb.trade.gov.tw/。
    描述: 碩士
    國立政治大學
    企業管理研究所
    98355037
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098355037
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    503701.pdf1965KbAdobe PDF2806检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈