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    Title: 創新科技Orbi使用意願性以國際電子產業科技展為例
    The willing to use innovative technology, Orbi - Taking international electronics show for example
    Authors: 黃貞瑜
    Contributors: 洪叔民
    黃貞瑜
    Keywords: 科技接受模型
    創新
    使用意願
    Date: 2010
    Issue Date: 2013-09-03 14:41:34 (UTC+8)
    Abstract: 本研究以Davis (1986)的科技接受模型為基底架構，結合Ajzen (1985)的計畫行為理論，並加入Rogers (1983)之創新擴散理論，探討使用者對於「Orbi創新會展智慧服務平台系統」的使用意願以及使用者在使用Orbi時所在意的因素，分別探討系統品質對知覺有用性、資訊品質對知覺有用性、主觀規範對知覺有用性、個人創新特質對知覺易用性、知覺易用性對知覺有用性、知覺有用性對態度、主觀規範對態度、知覺易用性對其態度、態度對其使用意願關係。
    　　本研究選擇第36屆國際電子產業科技展(TAITRONICS)做為個案展覽，此為一電子採購展，匯集國內外1,000家廠商展出年度新品，協助買主一次購足電子產業上中下游關鍵產品。在文獻探討以及與專家深度訪談後，進行問卷發展及樣本收集，總共回收118份有效問卷，並以Partial Least Square (PLS)進行分析，得到以下結論：
     系統品質對知覺有用性有顯著正向影響
     資訊品質對知覺有用性有顯著正向影響
     主觀規範對知覺有用性有顯著正向影響
     個人創新特質對知覺易用性有顯著正向影響
     知覺易用性對知覺有用性有顯著正向影響
     知覺有用性對態度有顯著正向影響
     主觀規範對態度有顯著正向影響
     知覺易用性對態度有顯著正向影響
     態度對使用意願有顯著正向影響
     使用意願對實際系統使用有顯著正向影響
    　　資料量化後，本文再針對Orbi提出四點建議，提供Orbi作為後續發展參考。
    The study structure is based on technology acceptance model (TAM), combined with the theory of planned behavior (TPB) and innovation diffusion theory (IDT). In this research we used TAITRONICS as the target to study the behavioral intention toward “Orbi Service Platform” through a survey on its users. The conceptual construct includes the dimension of system quality, perceived usefulness, information quality, subjective norm, compatibility, perceived ease of use, attitude, and one’s behavioral intention. In addition, we examined above factors’ effect upon each other.
    The study chose the 36th International Electronics Show (TAITRONICS) as the target, which brings 1,000 international e-procurement exhibitiors and their new products together, to help buyers to buy anything they need at the same time. After intensive literature reviews and in-depth interviews, the questionnaire is developed and collected at the exhibition, TAITRONICS. A total amount of 118 valid questionnaires samples are analyzed via Partial Least Square (PLS) with the following conclusions:
     System quality has significantly positive effect on perceived usefulness.
     Information quality has significantly positive effect on perceived usefulness.
     Subjective norm has significantly positive effect on perceived usefulness.
     Compatibility has significantly positive effect on perceived ease of use.
     Perceived ease of use has significantly positive effect on perceived usefulness
     Perceived usefulness has significantly positive effect on attitude.
     Subjective norm has significantly positive effect on attitude.
     Perceived ease of use has significantly positive effect on attitude.
     Attitude has significantly positive effect on behavioral intention.
    In summary, some management implications and recommendations are proposed, and further research directions are also identified.
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    中文文獻：
    台灣國際數據資訊網站 http://www.idc.com.tw/。
    行政院全球資訊網 http://www.ey.gov.tw/。
    柏雲昌(2010)。會議展覽產業之發展策略。臺北產經第一期。
    經濟部國際貿易局網站 http://cweb.trade.gov.tw/。
    Description: 碩士
    國立政治大學
    企業管理研究所
    98355037
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098355037
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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