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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59392


    Title: Amazon.com 在台灣的市場研究
    Amazon.com Market Research in Taiwan
    Authors: 毛志平
    Mao, David
    Contributors: 吳文傑
    Wu, Jack
    毛志平
    Mao, David
    Keywords: Amazon.com
    市場研究
    Amazon.com
    Market Research
    Date: 2012
    Issue Date: 2013-09-02 16:16:47 (UTC+8)
    Abstract: Amazon.com, the world’s largest online retailer has never set a foot here in Taiwan, where the market is strong and potentials are high. In this paper, we will discuss how online shoppers are like in Taiwan with 7,685 responded samples in regards to shopping experiences, amount of money spend yearly online, brand images, logistic expectations, and mobile purchase intentions. With these data analysis and consumers behavior trend, we hope to give the big picture of Taiwan market to Amazon.com executives and to have them setup operation here before it’s too late.
    Reference: [1] 2013台灣網友網路購物行為調查，作者：陳映竹，出版年月：2013/3/1
    [2] 2013台灣網友網路購物消費趨勢分析，作者：陳映竹，出版年月：2013/2/26
    [3] http://medialand.com.tw/blog/article.asp?id=1436 台灣網友網路購物行為分析，作者：JanetKuan，日期：2012-12-17
    [4] http://www.bnext.com.tw/article/view/tag/%E5%9C%98%E8%B3%BC/id/23831 團購市場變天：GOMAJI超越GROUPON台灣，搶下第一名寶座，數位時代網站｜撰文者：鄭緯筌 (Vista)，發表日期：2012-07-07
    [5] http://www.taipeitimes.com/News/lang/archives/2013/01/26/2003553430
    FSC lifts limit on mobile credit purchases
    [6] http://www.engadget.com/2013/02/28/paid-apps-return-to-google-play-in-taiwan/
    Paid apps return to Google Play in Taiwan after 18 months of legal wrangling Mobile
    By Sean Buckley posted Feb 28th, 2013 at 5:35 AM
    [7] E-Business and E-Commerce Management”, David Chafey,Third Edition
    [8] http://corporate.pchome.com.tw/about_us/invent_pr.php?y=1999&pr_id=550&lang=cht 網路家庭與美國Intertop公司合作，引進eBay、Amazon到台灣
    [9] http://www.bnext.com.tw/article/view/cid/145/id/27950 亞馬遜平板Kindle Fire HD前進170國，台灣依舊不在其列
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933030
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933030
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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