政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/59392
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113451/144438 (79%)
Visitors : 51264589      Online Users : 838
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/59392


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59392


    Title: Amazon.com 在台灣的市場研究
    Amazon.com Market Research in Taiwan
    Authors: 毛志平
    Mao, David
    Contributors: 吳文傑
    Wu, Jack
    毛志平
    Mao, David
    Keywords: Amazon.com
    市場研究
    Amazon.com
    Market Research
    Date: 2012
    Issue Date: 2013-09-02 16:16:47 (UTC+8)
    Abstract: Amazon.com, the world’s largest online retailer has never set a foot here in Taiwan, where the market is strong and potentials are high. In this paper, we will discuss how online shoppers are like in Taiwan with 7,685 responded samples in regards to shopping experiences, amount of money spend yearly online, brand images, logistic expectations, and mobile purchase intentions. With these data analysis and consumers behavior trend, we hope to give the big picture of Taiwan market to Amazon.com executives and to have them setup operation here before it’s too late.
    Reference: [1] 2013台灣網友網路購物行為調查，作者：陳映竹，出版年月：2013/3/1
    [2] 2013台灣網友網路購物消費趨勢分析，作者：陳映竹，出版年月：2013/2/26
    [3] http://medialand.com.tw/blog/article.asp?id=1436 台灣網友網路購物行為分析，作者：JanetKuan，日期：2012-12-17
    [4] http://www.bnext.com.tw/article/view/tag/%E5%9C%98%E8%B3%BC/id/23831 團購市場變天：GOMAJI超越GROUPON台灣，搶下第一名寶座，數位時代網站｜撰文者：鄭緯筌 (Vista)，發表日期：2012-07-07
    [5] http://www.taipeitimes.com/News/lang/archives/2013/01/26/2003553430
    FSC lifts limit on mobile credit purchases
    [6] http://www.engadget.com/2013/02/28/paid-apps-return-to-google-play-in-taiwan/
    Paid apps return to Google Play in Taiwan after 18 months of legal wrangling Mobile
    By Sean Buckley posted Feb 28th, 2013 at 5:35 AM
    [7] E-Business and E-Commerce Management”, David Chafey,Third Edition
    [8] http://corporate.pchome.com.tw/about_us/invent_pr.php?y=1999&pr_id=550&lang=cht 網路家庭與美國Intertop公司合作，引進eBay、Amazon到台灣
    [9] http://www.bnext.com.tw/article/view/cid/145/id/27950 亞馬遜平板Kindle Fire HD前進170國，台灣依舊不在其列
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933030
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933030
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    303001.pdf1119KbAdobe PDF2400View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback