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    題名: 線上集資翻譯中文化電子書創業企劃
    Business Plan of Funding Platform for Translation of Book in Chinese
    作者: 呂佩珍
    Lu, Sophia
    貢獻者: 吳文傑
    Wu, Jack
    呂佩珍
    Lu, Sophia
    關鍵詞: 線上集資
    電子書
    創業企劃
    Funding
    eBook
    Business Plan
    日期: 2012
    上傳時間: 2013-09-02 16:16:35 (UTC+8)
    摘要: The business plan introduces the +YOU online service and presents the idea of a high potential fast growing business. +YOU is an online service that provide tools to raise funds for creative books via crowding funding through its website, especially for people who want to make the English edition books to be translated into Chinese edition. We believe that back a book is more than just giving someone money, it’s about “Buy this book” and “Make it happen”
    +You is a new way to fund book can be translated into Chinese Edition.
    Internet gives us a big platform to spread our product to a wide range of customers in the world, especial for Asia market. We are aware of competition in this business sector, and that customers will compare us with other online stores. However, we are confident that our unique certified product with soft colors, its unique classic service and partnership with publishers at the same time, thus the service we provide, will be profitable, and fill a niche. It is this uniqueness and variety, what will make this business successful right from the beginning.
    Each book is independently created and published
    For each project that you see on +YOU have complete control over and responsibility for their projects. +YOU is not just a platform and a resource , and we will also involved in the development of the projects themselves .Any translators who become our partner can raise books on +YOU as long as it meets our guidelines.
    Together, Publisher, book translator and backers make projects happen.
    Project creators set a funding goal and deadline, the funding goal need to consider royalty income and Transaction fee. If people like this book, they can pledge money to make it happen. Funding on +YOU is all or nothing, projects must reach target funding goals to make it happen. If this project success at the end, then we will corporate to make translate progress smoothly.
    Backing a project is more than just buying an eBook
    Backers are supporting projects to make it happen to life, not to profit financially. Instead, we will offer rewards to thank backers for their support. People around their friends’ project, fans support, and other simply come to +YOU to support good books. Some books take longer than anticipated, but initiators who are transparent about delays usually find their backers to be understanding.
    A bigger pledge to a book project will get your name on the cover and also you will receive a thank you reward on the internet, or a private screening for you and your friends. After the book been translated, we will authority a code for you to download and read this eBook in Chinese. In return for their support, these subscribers might have received an early copy of this book.
    Easy to involve and easy to start
    Unlike the other worldwide funding platform, +YOU doesn`t require the extra 3rd account to back project book. All users need to do is select the package and fill out the money that they want to back, then follow the simple three steps to finish it. User will find +YOU platform is quite easy to get familiar with the simply, and easy user interface design. User can easy to verify with open ID, like Facebook, Google account and easy to manage your packer history in the personal management toolbar.
    1. Executive Summary 1
    1.1. Mission Statement 4
    1.2. Vision Statement 4
    1.3. Business Model 4
    2. Company Summary 6
    2.1. Company Ownership 6
    2.2. Start-Up Summary 6
    3. Products and Services 8
    3.1. Products Description 8
    3.2. Front-End Service and Procedures 10
    3.2.1. Project Phase to Select a Book 10
    3.2.2. UI Flow for Packing a Project Book 11
    3.2.3. UI Flow for Purchasing a Book after Successfully Funded 11
    3.3. Back-End Services 14
    3.4. Guideline 16
    4. Competitive Analysis 17
    4.1. Competitive Environment 17
    4.2. Funding Related Key Competitors 17
    4.3. SWOT Analysis 19
    4.4. Marketing Segmentation 19
    5. Website and eBook Plan Summary 21
    5.1. Website Marketing Strategy 21
    5.2. eBook Marketing Strategy 21
    5.3. Development Requirements 21
    6. Marketing Plan 23
    6.1. Marketing Strategy and Promotion 23
    6.2. Pricing Strategy 24
    6.3. Target Customer Analysis 25
    7. Operations Management 26
    7.1. System Development Milestone and Launching Timetable 26
    7.2. Organization Management 26
    8. Financial Plan 29
    8.1. Start-Up Funding 29
    8.2. Sales Forecast 30
    8.3. Projected Profit and Loss 32
    8.4. Projected Cash Flow 35
    Reference 37
    參考文獻: 1. BOWKER, United States. Publishing Market Shows Steady Title Growth in 2011 Fueled Largely by Self-Publishing Sector. Retrieved June 2012. < http://www.bowker.com/en-US/aboutus/press_room/2012/>
    2. Ward, Susan .Writing a business plan: Section 8. Retrieved April, 2010, from About.com<http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm>
    3. Indiegogo , <http://www.indiegogo.com/>
    4. Flying V <http://www.flyingv.cc/>
    5. KickStarter <http://www.kickstarter.com/>
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933027
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933027
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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