政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/59390
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51094905      Online Users : 898
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/59390


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59390


    Title: 線上集資翻譯中文化電子書創業企劃
    Business Plan of Funding Platform for Translation of Book in Chinese
    Authors: 呂佩珍
    Lu, Sophia
    Contributors: 吳文傑
    Wu, Jack
    呂佩珍
    Lu, Sophia
    Keywords: 線上集資
    電子書
    創業企劃
    Funding
    eBook
    Business Plan
    Date: 2012
    Issue Date: 2013-09-02 16:16:35 (UTC+8)
    Abstract: The business plan introduces the +YOU online service and presents the idea of a high potential fast growing business. +YOU is an online service that provide tools to raise funds for creative books via crowding funding through its website, especially for people who want to make the English edition books to be translated into Chinese edition. We believe that back a book is more than just giving someone money, it’s about “Buy this book” and “Make it happen”
    +You is a new way to fund book can be translated into Chinese Edition.
    Internet gives us a big platform to spread our product to a wide range of customers in the world, especial for Asia market. We are aware of competition in this business sector, and that customers will compare us with other online stores. However, we are confident that our unique certified product with soft colors, its unique classic service and partnership with publishers at the same time, thus the service we provide, will be profitable, and fill a niche. It is this uniqueness and variety, what will make this business successful right from the beginning.
    Each book is independently created and published
    For each project that you see on +YOU have complete control over and responsibility for their projects. +YOU is not just a platform and a resource , and we will also involved in the development of the projects themselves .Any translators who become our partner can raise books on +YOU as long as it meets our guidelines.
    Together, Publisher, book translator and backers make projects happen.
    Project creators set a funding goal and deadline, the funding goal need to consider royalty income and Transaction fee. If people like this book, they can pledge money to make it happen. Funding on +YOU is all or nothing, projects must reach target funding goals to make it happen. If this project success at the end, then we will corporate to make translate progress smoothly.
    Backing a project is more than just buying an eBook
    Backers are supporting projects to make it happen to life, not to profit financially. Instead, we will offer rewards to thank backers for their support. People around their friends’ project, fans support, and other simply come to +YOU to support good books. Some books take longer than anticipated, but initiators who are transparent about delays usually find their backers to be understanding.
    A bigger pledge to a book project will get your name on the cover and also you will receive a thank you reward on the internet, or a private screening for you and your friends. After the book been translated, we will authority a code for you to download and read this eBook in Chinese. In return for their support, these subscribers might have received an early copy of this book.
    Easy to involve and easy to start
    Unlike the other worldwide funding platform, +YOU doesn`t require the extra 3rd account to back project book. All users need to do is select the package and fill out the money that they want to back, then follow the simple three steps to finish it. User will find +YOU platform is quite easy to get familiar with the simply, and easy user interface design. User can easy to verify with open ID, like Facebook, Google account and easy to manage your packer history in the personal management toolbar.
    1. Executive Summary 1
    1.1. Mission Statement 4
    1.2. Vision Statement 4
    1.3. Business Model 4
    2. Company Summary 6
    2.1. Company Ownership 6
    2.2. Start-Up Summary 6
    3. Products and Services 8
    3.1. Products Description 8
    3.2. Front-End Service and Procedures 10
    3.2.1. Project Phase to Select a Book 10
    3.2.2. UI Flow for Packing a Project Book 11
    3.2.3. UI Flow for Purchasing a Book after Successfully Funded 11
    3.3. Back-End Services 14
    3.4. Guideline 16
    4. Competitive Analysis 17
    4.1. Competitive Environment 17
    4.2. Funding Related Key Competitors 17
    4.3. SWOT Analysis 19
    4.4. Marketing Segmentation 19
    5. Website and eBook Plan Summary 21
    5.1. Website Marketing Strategy 21
    5.2. eBook Marketing Strategy 21
    5.3. Development Requirements 21
    6. Marketing Plan 23
    6.1. Marketing Strategy and Promotion 23
    6.2. Pricing Strategy 24
    6.3. Target Customer Analysis 25
    7. Operations Management 26
    7.1. System Development Milestone and Launching Timetable 26
    7.2. Organization Management 26
    8. Financial Plan 29
    8.1. Start-Up Funding 29
    8.2. Sales Forecast 30
    8.3. Projected Profit and Loss 32
    8.4. Projected Cash Flow 35
    Reference 37
    Reference: 1. BOWKER, United States. Publishing Market Shows Steady Title Growth in 2011 Fueled Largely by Self-Publishing Sector. Retrieved June 2012. < http://www.bowker.com/en-US/aboutus/press_room/2012/>
    2. Ward, Susan .Writing a business plan: Section 8. Retrieved April, 2010, from About.com<http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm>
    3. Indiegogo , <http://www.indiegogo.com/>
    4. Flying V <http://www.flyingv.cc/>
    5. KickStarter <http://www.kickstarter.com/>
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933027
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933027
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2304View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback