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| Title: | 集團經營模式設計及研究--以某集團為例
Industry association business model design and research-taking a industry association for example |
| Authors: | 劉克昌 |
| Contributors: | 于卓民
劉克昌 |
| Keywords: | 集團企業
組織架構
管理機制
Business Group,
Organizational structure
Management mechanisms |
| Date: | 2012 |
| Issue Date: | 2013-09-02 16:10:48 (UTC+8) |
| Abstract: | 一個企業若要持續成功與永續發展，除了要有其獨特之經營模式外，更需要配合外在環境變動以及產業變遷進行組織的架構調整，本研究主題在於探討集團的經營模式與設計，目地就是要探討多個關係企業或集團，如何因為外在環境或內部組織設計的改變，來重新設計其經營模式與組織設計。
本研究採取個案研究法，訪談個案公司內部的高階主管，除了分析個案公司現有的經營模式與管理機制外，針對未來集團的組織架構與經營模式，本研究提出以下幾點建議：
第一、採用合併模式，重整集團組織架構。前端包含產品、技術、行銷、客服等方面，各子公司依原操作模式作業，對於原來行銷營業模式與市場部分不受公司組織架構調整而影響；後端由控股公司負責整合，包含人事、財務、法務、教育訓練、後勤、運送、ERP系統。
第二、成立總管理處，負責管理後端平台。
第三、董事會下設立四個委員會，(包括稽核小組、薪酬委員會、審計委員會及投資委員會)，分別進行管理程序與流程。
第四、重點策略：成立非固定的事業發展計畫小組；人才培養計畫；高階人才接班計畫；塑造企業文化。
A firm in order to continue to be successful and enjoy sustainable development, in addition to its unique business model, needs to modify its organizational structure to adapt the changes in environments and industries.
This research deals with the issues of business models and organizational designs of business groups, namely, how a business group with multiple affiliates changes its organizational structure and business models to fit environmental and industrial changes..
This research uses a case study method and conducts interviews with e executives to gather data for analysis. After analyzing the case findings and incorporating relevant theories, the study offers four suggestions indicated below.
First, using of combined mode to reforming the organizational structure. The front-end containing products, technology, sales, customer service and other aspects of the subsidiaries operating in accordance with the original model, the original sales model and the customer part from the Company’s organizational structure adjustment; backend integration by the holding company, including personnel, finance, legal, logistics, transportation, ERP systems.
Second, the establishment of the Head-Office, is responsible for managing the back-end platform.
Third, The Board established the following committees, including: the audit team, the Remuneration Committee, the Audit Committee, Investment Committee, management procedures and processes.
Fourth, the company focus on some strategies. 1. Establishment of a non-fixed career development planning team. 2. Personnel training plan. 3. Highly skilled succession plan. 4. Shaping corporate culture. |
| Reference: | 中文部分
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英文部分
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932007
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0100932007 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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