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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/54787
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| Title: | FlyDeal: 活動通訊會員紅利APP
FlyDeal: Mobile Loyalty App |
| Authors: | 楊金金
Yu, Kim Veronica |
| Contributors: | 何小台
Ho, Chester
楊金金
Yu, Kim Veronica |
| Keywords: | FlyDeal: 活動通訊會員紅利APP
會員紅利
活動通訊
APP
FlyDeal
FlyDeal: Mobile Loyalty App
Mobile Loyalty App
Mobile
APP
FlyDeal
Loyalty |
| Date: | 2011 |
| Issue Date: | 2012-10-30 11:44:48 (UTC+8) |
| Abstract: | The FlyDeal Mobile Loyalty App business plan communicates the business model to the readers, as well as provides relevant information on FlyDeal’s services, markets, start-up costs, capital investment, and financial forecasts.
The FlyDeal Mobile Loyalty App is a complete loyalty marketing solution that allows consumers to download the FlyDeal app via the Apple App Store or via the Android Market. The FlyDeal app will enable them to consolidate all their loyalty and membership reward cards into one application that is accessible via their smartphones. They can then earn points to claim rewards from merchants who have subscribed to the service, at their convenience. For merchants who have subscribed to the service, the FlyDeal Online Platform will enable them to create and manage their loyalty programs online, and get real-time analytics at a low cost.
The business will require a capital investment of 150,000 USD, where 60% will be funded by the founder, and 40% will be funded by investors. FlyDeal will have a projected gross revenue of 7,184,825 USD and a net income of 4,126,607 USD and payback within the first quarter of Year 3. FlyDeal’s exit strategy is in a form of acquisition either by local or international companies.
1. Introduction ……………………………………………………………………….. 1
1.1. Core Business Idea ………………………………………………………….. 1
1.2. Present Solutions ……………………………………………………………. 1
1.3. The FlyDeal Soltion …………………………………………………………. 2
1.4. The Company ……………………………………………………………….. 3
2. The Product/Service Offering …………………………………………………….. 3
2.1. The Product and Service Description ……………………………………….. 3
2.2. The Product and Service Features for the Consumers ………………………. 4
2.3. The Product and Service Features for the Merchants ……………………….. 6
2.4. Future Growth ……………………………………………………………….. 8
3. The Business Model ……………………………………………………………….. 9
4. Market Examination ……………………………………………………………… 13
4.1. Economic Outlook …………………………………………………………... 13
4.2. Technical Environment ……………………………………………………… 15
4.3. Industry Analysis ……………………………………………………………. 16
4.4. Competitive Environment …………………………………………………… 18
4.5. Customer Profile …………………………………………………………….. 20
4.5.1. Consumers …………………………………………………………… 20
4.5.2. Merchants ……………………………………………………………. 21
4.6. Market Research …………………………………………………………….. 22
4.7. SWOT Analysis ……………………………………………………………... 27
5. Strategy and Implementation …………………………………………………….. 27
5.1. Product Development ……………………………………………………….. 27
5.2. Principal Tactics …………………………………………………………….. 30
5.3. Marketing Strategy ………………………………………………………….. 32
6. Sales Forecast ……………………………………………………………………… 36
7. Management ……………………………………………………………………….. 38
7.1. Organizational Structure …………………………………………………….. 38
7.2. Management Team ………………………………………………………….. 39
7.3. Personnel Plan ………………………………………………………………. 39
8. Financial Forecast …………………………………………………………………. 42
8.1. Exit Strategy ………………………………………………………………… 48
References
Appendices 49
50 |
| Reference: | Abad, R. (2012, January 29). Expanding Connections. Business Mirror. Retrieved from
http://businessmirror.com.ph/home/perspective/22553-expanding-connections
Bautista, J (2012, February 8). In a World Gone Digital. Manila Bulletin. Retrieved from
http://mb.com.ph/node/350609/in-a-world-gone-digital
Iglesias, M. (2012, May 10). Smartphones to Drive Mobile Growth. Malaya. Retrieved from
http://www.malaya.com.ph/index.php/business/business-news/3149-smartphones-to-drive-mobile-growth
Mansfield, Ian (2012, March 1). Philippine Smartphone Use to Rise Sharply in 2012. Cellular- News. Retrieved from http://www.cellular-news.com/story/53313.php
Montecillo, P. (2012, April 26). Philippines Fastest Growing Market for Smartphones –Gfk Asia. Philippine Daily Inquirer. Retrieved from http://technology.inquirer.net/10405/philippines-fastest-growing-market-for-smartphones%E2%80%94gfk-asia
(2012, February 16). 2009 Survey of Tourism Establishments in the Philippines (STEP) Food and Beverage Service Activities. National Statistics Office. Retrieved from
http://www.census.gov.ph/data/sectordata/step09_sect2ftx.html
Santos, Z. (2012, July 12). Nielsen Study- 1 in 3 Filipinos Accessing the Internet. Southeast Asia Digital Consumer Report. Retrieved from
http://www.scribd.com/blogwatch/d/59832352-Nielsen-Study-1-in-3-Filipinos-
Trading Economics (2012, June 28). Retrieved from
http://www.tradingeconomics.com/philippines/business-confidence
Villafania, A. (2011, August 2), Filipino Consumers are Becoming ‘Smart’ Buyers, Study Shows. Yahoo! Philippines. Retrieved from
http://ph.news.yahoo.com/filipino-consumers-becoming-smart-buyers-study-shows-074805927.html
Capizzi, M. (2012), Loyalty Trends for the 21st Century. Colloquy Group. Retrieved from
http://mktg.uni-svishtov.bg/ivm/resources/loyalty trends for the 2021st century.pdf |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
99933048
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099933048 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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