政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54787

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54787

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/54787

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54787

Title:	FlyDeal: 活動通訊會員紅利APP FlyDeal: Mobile Loyalty App
Authors:	楊金金 Yu, Kim Veronica
Contributors:	何小台 Ho, Chester 楊金金 Yu, Kim Veronica
Keywords:	FlyDeal: 活動通訊會員紅利APP 會員紅利活動通訊 APP FlyDeal FlyDeal: Mobile Loyalty App Mobile Loyalty App Mobile APP FlyDeal Loyalty
Date:	2011
Issue Date:	2012-10-30 11:44:48 (UTC+8)
Abstract:	The FlyDeal Mobile Loyalty App business plan communicates the business model to the readers, as well as provides relevant information on FlyDeal’s services, markets, start-up costs, capital investment, and financial forecasts. The FlyDeal Mobile Loyalty App is a complete loyalty marketing solution that allows consumers to download the FlyDeal app via the Apple App Store or via the Android Market. The FlyDeal app will enable them to consolidate all their loyalty and membership reward cards into one application that is accessible via their smartphones. They can then earn points to claim rewards from merchants who have subscribed to the service, at their convenience. For merchants who have subscribed to the service, the FlyDeal Online Platform will enable them to create and manage their loyalty programs online, and get real-time analytics at a low cost. The business will require a capital investment of 150,000 USD, where 60% will be funded by the founder, and 40% will be funded by investors. FlyDeal will have a projected gross revenue of 7,184,825 USD and a net income of 4,126,607 USD and payback within the first quarter of Year 3. FlyDeal’s exit strategy is in a form of acquisition either by local or international companies. 1. Introduction ……………………………………………………………………….. 1 1.1. Core Business Idea ………………………………………………………….. 1 1.2. Present Solutions ……………………………………………………………. 1 1.3. The FlyDeal Soltion …………………………………………………………. 2 1.4. The Company ……………………………………………………………….. 3 2. The Product/Service Offering …………………………………………………….. 3 2.1. The Product and Service Description ……………………………………….. 3 2.2. The Product and Service Features for the Consumers ………………………. 4 2.3. The Product and Service Features for the Merchants ……………………….. 6 2.4. Future Growth ……………………………………………………………….. 8 3. The Business Model ……………………………………………………………….. 9 4. Market Examination ……………………………………………………………… 13 4.1. Economic Outlook …………………………………………………………... 13 4.2. Technical Environment ……………………………………………………… 15 4.3. Industry Analysis ……………………………………………………………. 16 4.4. Competitive Environment …………………………………………………… 18 4.5. Customer Profile …………………………………………………………….. 20 4.5.1. Consumers …………………………………………………………… 20 4.5.2. Merchants ……………………………………………………………. 21 4.6. Market Research …………………………………………………………….. 22 4.7. SWOT Analysis ……………………………………………………………... 27 5. Strategy and Implementation …………………………………………………….. 27 5.1. Product Development ……………………………………………………….. 27 5.2. Principal Tactics …………………………………………………………….. 30 5.3. Marketing Strategy ………………………………………………………….. 32 6. Sales Forecast ……………………………………………………………………… 36 7. Management ……………………………………………………………………….. 38 7.1. Organizational Structure …………………………………………………….. 38 7.2. Management Team ………………………………………………………….. 39 7.3. Personnel Plan ………………………………………………………………. 39 8. Financial Forecast …………………………………………………………………. 42 8.1. Exit Strategy ………………………………………………………………… 48 References Appendices 49 50
Reference:	Abad, R. (2012, January 29). Expanding Connections. Business Mirror. Retrieved from http://businessmirror.com.ph/home/perspective/22553-expanding-connections Bautista, J (2012, February 8). In a World Gone Digital. Manila Bulletin. Retrieved from http://mb.com.ph/node/350609/in-a-world-gone-digital Iglesias, M. (2012, May 10). Smartphones to Drive Mobile Growth. Malaya. Retrieved from http://www.malaya.com.ph/index.php/business/business-news/3149-smartphones-to-drive-mobile-growth Mansfield, Ian (2012, March 1). Philippine Smartphone Use to Rise Sharply in 2012. Cellular- News. Retrieved from http://www.cellular-news.com/story/53313.php Montecillo, P. (2012, April 26). Philippines Fastest Growing Market for Smartphones –Gfk Asia. Philippine Daily Inquirer. Retrieved from http://technology.inquirer.net/10405/philippines-fastest-growing-market-for-smartphones%E2%80%94gfk-asia (2012, February 16). 2009 Survey of Tourism Establishments in the Philippines (STEP) Food and Beverage Service Activities. National Statistics Office. Retrieved from http://www.census.gov.ph/data/sectordata/step09_sect2ftx.html Santos, Z. (2012, July 12). Nielsen Study- 1 in 3 Filipinos Accessing the Internet. Southeast Asia Digital Consumer Report. Retrieved from http://www.scribd.com/blogwatch/d/59832352-Nielsen-Study-1-in-3-Filipinos- Trading Economics (2012, June 28). Retrieved from http://www.tradingeconomics.com/philippines/business-confidence Villafania, A. (2011, August 2), Filipino Consumers are Becoming ‘Smart’ Buyers, Study Shows. Yahoo! Philippines. Retrieved from http://ph.news.yahoo.com/filipino-consumers-becoming-smart-buyers-study-shows-074805927.html Capizzi, M. (2012), Loyalty Trends for the 21st Century. Colloquy Group. Retrieved from http://mktg.uni-svishtov.bg/ivm/resources/loyalty trends for the 2021st century.pdf
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933048 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099933048
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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