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    題名: 以開放式群組支援為基礎之服務創新意象共創
    Co-Developing Service Innovation Imagery through an Open Group Support System
    作者: 謝靜芳
    Hsieh, Ching Fang
    貢獻者: 苑守慈
    Yuan, Soe Tsyr
    謝靜芳
    Hsieh, Ching Fang
    關鍵詞: Service Innovation Imagery
    Co-creation
    Value Network
    Group Support System
    Service Innovation Imagery
    Co-creation
    Value Network
    Group Support System
    日期: 2011
    上傳時間: 2012-10-30 11:21:27 (UTC+8)
    摘要: This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers.
    In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.
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    描述: 碩士
    國立政治大學
    資訊管理研究所
    99356031
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099356031
    資料類型: thesis
    顯示於類別:[資訊管理學系] 學位論文

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