政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54574

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54574

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题名:	以開放式群組支援為基礎之服務創新意象共創 Co-Developing Service Innovation Imagery through an Open Group Support System
作者:	謝靜芳 Hsieh, Ching Fang
贡献者:	苑守慈 Yuan, Soe Tsyr 謝靜芳 Hsieh, Ching Fang
关键词:	Service Innovation Imagery Co-creation Value Network Group Support System Service Innovation Imagery Co-creation Value Network Group Support System
日期:	2011
上传时间:	2012-10-30 11:21:27 (UTC+8)
摘要:	This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers. In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.
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描述:	碩士國立政治大學資訊管理研究所 99356031 100
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0099356031
数据类型:	thesis
显示于类别:	[資訊管理學系] 學位論文

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