政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54574

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54574

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113160/144130 (79%)
造访人次 : 50754045 在线人数 : 698

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 > Item 140.119/54574

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/54574

题名:	以開放式群組支援為基礎之服務創新意象共創 Co-Developing Service Innovation Imagery through an Open Group Support System
作者:	謝靜芳 Hsieh, Ching Fang
贡献者:	苑守慈 Yuan, Soe Tsyr 謝靜芳 Hsieh, Ching Fang
关键词:	Service Innovation Imagery Co-creation Value Network Group Support System Service Innovation Imagery Co-creation Value Network Group Support System
日期:	2011
上传时间:	2012-10-30 11:21:27 (UTC+8)
摘要:	This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers. In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.
參考文獻:	REFERENCES [1] Aaker, D. A. 1991. "Managing brand equity: capitalizing on the value of a brand name," Free Press [2] Anderson, J. C., H\\aakansson, H., & Johanson, J. 1994. "Dyadic business relationships within a business network context," The Journal of Marketing, pp. 1–15. [3] Baudrillard, J. 2005. The system of objects (J. Benedict, Trans.). New York: Verso. [4] Berthon, P., Ewing, M. T., & Napoli, J. 2008. "Brand Management in Small to Medium-Sized Enterprises," Journal of Small Business Management, (46:1), pp. 27–45. [5] Boztepe, S. 2007. "User value: Competing theories and models," International Journal of Design, (1:2), p. 55–63. [6] Brandenburger, A. M., & Stuart Jr, H. W. 1996. "Value-based Business Strategy," Journal of Economics & Management Strategy, (5:1), pp. 5–24. [7] Busquets, J. 2010. "Orchestrating Network Behavior for Innovation," Copenhagen Business School , Institut for Informatik Department of Informatics. [8] Christopher, M. 1996. "From brand values to customer value," Journal of Marketing Practice: Applied Marketing Science, (2:1), pp. 55–66. [9] Cook, K. S. 1981. "Network structures from an exchange perspective," State University of New York, Department of Sociology. [10] DeSanctis, G., & Gallupe, R. B. 1987. "A Foundation for the Study of Group Decision Support Systems," Management Science, (33:5), pp. 589-609. [11] Dutta, S., & Segev, A. 1999. "Business transformation on the Internet," European Management Journal, (17:5), pp. 466–476. [12] Dutta, Soumitra, Kwan, S., & Segev, A. 1998. "Business transformation in electronic commerce: A study of sectoral and regional trends," European Management Journal, (16:5), pp. 540-551. [13] Dwyer, F. R., Schurr, P. H., & Oh, S. 1987. "Developing buyer-seller relationships," The Journal of marketing, pp. 11–27. [14] F\\üller, J. 2010. "Refining virtual co-creation from a consumer perspective," California management review, (52:2), pp. 98–123. [15] Feindt, S., Jeffcoate, J., & Chappell, C. 2002. "Identifying success factors for rapid growth in SME e-commerce," Small Business Economics, (19:1), pp. 51–62. [16] Fredrickson, B. 2003. "The Value of Positive Emotions The emerging science of positive psychology is coming to understand why it’s good to feel good," American scientist, (91:4), pp. 330–335. [17] Gardner, B. B., & Levy, S. J. 1955. "The product and the brand," Harvard Business Review, (33:2), pp. 33–39. [18] Gloor, P. A. 2000. Making the e-business transformation. Springer-Verlag New York, Inc. [19] H\\aakansson, H., & Snehota, I. 1989. "No business is an island: the network concept of business strategy," Scandinavian Journal of Management, (5:3), pp. 187–200. [20] Hevner, A. R., March, S. T., Park, J., & Ram, S. 2004. "Design science in information systems research," Mis Quarterly, pp. 75–105. [21] Hofstede, G., & McCrae, R. R. 2004. "Personality and culture revisited: Linking traits and dimensions of culture," Cross-cultural research, (38:1), pp. 52. [22] Keller, K. L. 1993. "Conceptualizing, measuring, and managing customer-based brand equity," The Journal of Marketing, pp. 1–22. [23] Kim, P. 1990. "A perspective on brands," Journal of Consumer Marketing, (7:4), pp. 63–67. [24] Kobayashi, S. 1991. Color image scale, New York, Kodansha international. [25] Kolb, P. 2008. "DISCO: A Multilingual Database of Distributionally Similar Words," Tagungsband der 9. Konferenz zur Verarbeitung natürlicher Sprache–KONVENS 2008. [26] Krake, F. B. G. J. M. 2005. "Successful brand management in SMEs: a new theory and practical hints," Journal of Product & Brand Management, (14), pp. 228-238. [27] Lusch, R. F., Vargo, S. L., & Wessels, G. 2008. "Toward a conceptual foundation for service science: Contributions from service-dominant logic," IBM Systems Journal, (47:1), pp. 5–14. [28] Merrilees, B. 2007. "A theory of brand-led SME new venture development," Qualitative Market Research: An International Journal, (10), pp. 403-415. [29] Miller, J. G. 1999. "Cultural psychology: Implications for basic psychological theory," Psychological Science, (10:2), pp. 85. [30] Muzyka, D., De Koning, A., & Churchill, N. 1995. "On transformation and adaptation: Building the entrepreneurial corporation," European Management Journal, (13:4), pp. 346-362. [31] Oxenfeldt, A. R., & Swan, C. J. 1964. Management of the advertising function. Wadsworth Pub. Co. [32] Peppard, J., & Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal, (24:2-3), pp. 128–141. [33] Raggio, R. D., & Leone, R. P. 2009. "Chasing brand value: Fully leveraging brand equity to maximise brand value," Journal of Brand Management, (16:4), pp. 248-263. [34] Rips, L. J. 2001. "Two kinds of reasoning," Psychological Science, (12:2), pp. 129. [35] Spohrer, J., Vargo, S. L., Caswell, N., & Maglio, P. P. 2008. "The service system is the basic abstraction of service science" Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, pp. 104–104. [36] Street, C. T., & Cameron, A. F. 2007. "External Relationships and the Small Business: A Review of Small Business Alliance and Network Research," Journal of Small Business Management, (45:2), pp. 239–266. [37] Strijbos, S. 1995. "How can systems thinking help us in bridging the gap between science and wisdom?" Systemic Practice and Action Research, (8:4), pp. 361–376. [38] Taylor, M., & Murphy, A. 2004. "SMEs and e-business," Journal of Small Business and Enterprise Development, (11:3), pp. 280-289. [39] Tessier, C., Chaudron, L., & M\\üller, H. J. 2001. Conflicting agents: conflict management in multi-agent systems (Vol. 1). Springer Netherlands. [40] Tilley, C. Y. 1999. Metaphor and material culture. Wiley-Blackwell. [41] Valente, T. W. 1996. "Network models of the diffusion of innovations," Computational & Mathematical Organization Theory, (2:2), pp. 163–164. [42] Valerdi, R., & Nightingale, D. 2011. "An Introduction to the Journal of Enterprise Transformation," Journal of Enterprise Transformation, (1:1),pp. 1–6. [43] Vargo, S. L., & Lusch, R. F. 2008. "Service-dominant logic: continuing the evolution," Journal of the Academy of Marketing Science, (36:1), pp. 1–10. [44] Vargo, S. L., & Lush, R. F. 2004. "Evolving a services dominant logic," Journal of marketing, (68:1), pp. 1–17. [45] Veale, T., & Hao, Y. 2007. "Comprehending and generating apt metaphors: a web-driven, case-based approach to figurative language, Proceedings of the National Conference on Artificial Intelligence (Vol. 22, pp. 1471). [46] Venkatraman, N. 2005. "14 IT-enabled Business Transformation: From Automation to Business Scope Redefinition," Operations management: a strategic approach, pp. 145. [47] Verganti, R. 2009. "Design-driven innovation: Changing the rules of competition by radically innovating what things mean," Harvard Business School Pr. [48] Wong, H. Y., & Merrilees, B. 2005. "A brand orientation typology for SMEs: a case research approach," Journal of Product & Brand Management, (14), pp. 155-162. [49] Yang, C. Y., & Yuan, S. T. 2010. "Color Imagery for Destination Recommendation in Regional Tourism," PACIS 2010 Proceedings. [50] Yuan, S.-T. D. 2011. "Service System Design : A Sign-Value-Based Approach," [51] Zigurs, I., & Buckland, B. K. 1998. "A theory of task/technology fit and group support systems effectiveness," MIS quarterly, pp. 313–334.
描述:	碩士國立政治大學資訊管理研究所 99356031 100
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0099356031
数据类型:	thesis
显示于类别:	[資訊管理學系] 學位論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML2	409	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈