English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50811852      Online Users : 541
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/54574
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54574


    Title: 以開放式群組支援為基礎之服務創新意象共創
    Co-Developing Service Innovation Imagery through an Open Group Support System
    Authors: 謝靜芳
    Hsieh, Ching Fang
    Contributors: 苑守慈
    Yuan, Soe Tsyr
    謝靜芳
    Hsieh, Ching Fang
    Keywords: Service Innovation Imagery
    Co-creation
    Value Network
    Group Support System
    Service Innovation Imagery
    Co-creation
    Value Network
    Group Support System
    Date: 2011
    Issue Date: 2012-10-30 11:21:27 (UTC+8)
    Abstract: This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers.
    In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.
    Reference: REFERENCES
    [1] Aaker, D. A. 1991. "Managing brand equity: capitalizing on the value of a brand name," Free Press
    [2] Anderson, J. C., H\\aakansson, H., & Johanson, J. 1994. "Dyadic business relationships within a business network context," The Journal of Marketing, pp. 1–15.
    [3] Baudrillard, J. 2005. The system of objects (J. Benedict, Trans.). New York: Verso.
    [4] Berthon, P., Ewing, M. T., & Napoli, J. 2008. "Brand Management in Small to Medium-Sized Enterprises," Journal of Small Business Management, (46:1), pp. 27–45.
    [5] Boztepe, S. 2007. "User value: Competing theories and models," International Journal of Design, (1:2), p. 55–63.
    [6] Brandenburger, A. M., & Stuart Jr, H. W. 1996. "Value-based Business Strategy," Journal of Economics & Management Strategy, (5:1), pp. 5–24.
    [7] Busquets, J. 2010. "Orchestrating Network Behavior for Innovation," Copenhagen Business School , Institut for Informatik Department of Informatics.
    [8] Christopher, M. 1996. "From brand values to customer value," Journal of Marketing Practice: Applied Marketing Science, (2:1), pp. 55–66.
    [9] Cook, K. S. 1981. "Network structures from an exchange perspective," State University of New York, Department of Sociology.
    [10] DeSanctis, G., & Gallupe, R. B. 1987. "A Foundation for the Study of Group Decision Support Systems," Management Science, (33:5), pp. 589-609.
    [11] Dutta, S., & Segev, A. 1999. "Business transformation on the Internet," European Management Journal, (17:5), pp. 466–476.
    [12] Dutta, Soumitra, Kwan, S., & Segev, A. 1998. "Business transformation in electronic commerce: A study of sectoral and regional trends," European Management Journal, (16:5), pp. 540-551.
    [13] Dwyer, F. R., Schurr, P. H., & Oh, S. 1987. "Developing buyer-seller relationships," The Journal of marketing, pp. 11–27.
    [14] F\\üller, J. 2010. "Refining virtual co-creation from a consumer perspective," California management review, (52:2), pp. 98–123.
    [15] Feindt, S., Jeffcoate, J., & Chappell, C. 2002. "Identifying success factors for rapid growth in SME e-commerce," Small Business Economics, (19:1), pp. 51–62.
    [16] Fredrickson, B. 2003. "The Value of Positive Emotions The emerging science of positive psychology is coming to understand why it’s good to feel good," American scientist, (91:4), pp. 330–335.
    [17] Gardner, B. B., & Levy, S. J. 1955. "The product and the brand," Harvard Business Review, (33:2), pp. 33–39.
    [18] Gloor, P. A. 2000. Making the e-business transformation. Springer-Verlag New York, Inc.
    [19] H\\aakansson, H., & Snehota, I. 1989. "No business is an island: the network concept of business strategy," Scandinavian Journal of Management, (5:3), pp. 187–200.
    [20] Hevner, A. R., March, S. T., Park, J., & Ram, S. 2004. "Design science in information systems research," Mis Quarterly, pp. 75–105.
    [21] Hofstede, G., & McCrae, R. R. 2004. "Personality and culture revisited: Linking traits and dimensions of culture," Cross-cultural research, (38:1), pp. 52.
    [22] Keller, K. L. 1993. "Conceptualizing, measuring, and managing customer-based brand equity," The Journal of Marketing, pp. 1–22.
    [23] Kim, P. 1990. "A perspective on brands," Journal of Consumer Marketing, (7:4), pp. 63–67.
    [24] Kobayashi, S. 1991. Color image scale, New York, Kodansha international.
    [25] Kolb, P. 2008. "DISCO: A Multilingual Database of Distributionally Similar Words," Tagungsband der 9. Konferenz zur Verarbeitung natürlicher Sprache–KONVENS 2008.
    [26] Krake, F. B. G. J. M. 2005. "Successful brand management in SMEs: a new theory and practical hints," Journal of Product & Brand Management, (14), pp. 228-238.
    [27] Lusch, R. F., Vargo, S. L., & Wessels, G. 2008. "Toward a conceptual foundation for service science: Contributions from service-dominant logic," IBM Systems Journal, (47:1), pp. 5–14.
    [28] Merrilees, B. 2007. "A theory of brand-led SME new venture development," Qualitative Market Research: An International Journal, (10), pp. 403-415.
    [29] Miller, J. G. 1999. "Cultural psychology: Implications for basic psychological theory," Psychological Science, (10:2), pp. 85.
    [30] Muzyka, D., De Koning, A., & Churchill, N. 1995. "On transformation and adaptation: Building the entrepreneurial corporation," European Management Journal, (13:4), pp. 346-362.
    [31] Oxenfeldt, A. R., & Swan, C. J. 1964. Management of the advertising function. Wadsworth Pub. Co.
    [32] Peppard, J., & Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal, (24:2-3), pp. 128–141.
    [33] Raggio, R. D., & Leone, R. P. 2009. "Chasing brand value: Fully leveraging brand equity to maximise brand value," Journal of Brand Management, (16:4), pp. 248-263.
    [34] Rips, L. J. 2001. "Two kinds of reasoning," Psychological Science, (12:2), pp. 129.
    [35] Spohrer, J., Vargo, S. L., Caswell, N., & Maglio, P. P. 2008. "The service system is the basic abstraction of service science" Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, pp. 104–104.
    [36] Street, C. T., & Cameron, A. F. 2007. "External Relationships and the Small Business: A Review of Small Business Alliance and Network Research," Journal of Small Business Management, (45:2), pp. 239–266.
    [37] Strijbos, S. 1995. "How can systems thinking help us in bridging the gap between science and wisdom?" Systemic Practice and Action Research, (8:4), pp. 361–376.
    [38] Taylor, M., & Murphy, A. 2004. "SMEs and e-business," Journal of Small Business and Enterprise Development, (11:3), pp. 280-289.
    [39] Tessier, C., Chaudron, L., & M\\üller, H. J. 2001. Conflicting agents: conflict management in multi-agent systems (Vol. 1). Springer Netherlands.
    [40] Tilley, C. Y. 1999. Metaphor and material culture. Wiley-Blackwell.
    [41] Valente, T. W. 1996. "Network models of the diffusion of innovations," Computational & Mathematical Organization Theory, (2:2), pp. 163–164.
    [42] Valerdi, R., & Nightingale, D. 2011. "An Introduction to the Journal of Enterprise Transformation," Journal of Enterprise Transformation, (1:1),pp. 1–6.
    [43] Vargo, S. L., & Lusch, R. F. 2008. "Service-dominant logic: continuing the evolution," Journal of the Academy of Marketing Science, (36:1), pp. 1–10.
    [44] Vargo, S. L., & Lush, R. F. 2004. "Evolving a services dominant logic," Journal of marketing, (68:1), pp. 1–17.
    [45] Veale, T., & Hao, Y. 2007. "Comprehending and generating apt metaphors: a web-driven, case-based approach to figurative language, Proceedings of the National Conference on Artificial Intelligence (Vol. 22, pp. 1471).
    [46] Venkatraman, N. 2005. "14 IT-enabled Business Transformation: From Automation to Business Scope Redefinition," Operations management: a strategic approach, pp. 145.
    [47] Verganti, R. 2009. "Design-driven innovation: Changing the rules of competition by radically innovating what things mean," Harvard Business School Pr.
    [48] Wong, H. Y., & Merrilees, B. 2005. "A brand orientation typology for SMEs: a case research approach," Journal of Product & Brand Management, (14), pp. 155-162.
    [49] Yang, C. Y., & Yuan, S. T. 2010. "Color Imagery for Destination Recommendation in Regional Tourism," PACIS 2010 Proceedings.
    [50] Yuan, S.-T. D. 2011. "Service System Design : A Sign-Value-Based Approach,"
    [51] Zigurs, I., & Buckland, B. K. 1998. "A theory of task/technology fit and group support systems effectiveness," MIS quarterly, pp. 313–334.
    Description: 碩士
    國立政治大學
    資訊管理研究所
    99356031
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099356031
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2415View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback